Should I target zero-volume keywords? (TOON TIP)

I've started a new style of episode. 

 

I've had an amazing run of interviewing other humans but often you don't hear that much from me. 

 

My tips, my advice.

So I thought I'd start sharing that with you. 

 

After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. 

 

Today I'll be answering the question that comes up a lot from my course students: Should I target zero-volume keywords?

 

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