Should we be trying to build an online audience?

This week we talk about the phenomenon of 'social media grifting' - trying to build an audience online through deliberate tactics. Most people think it's cringe, but we try to figure out whether it's objectionable. We also workshop Ali's book proposal.

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What is this? 

Not Overthinking is a podcast about happiness, creativity, and the human condition. We talk about things to help us think, do, and be better. Things like social interaction, lifestyle design, mental models... Things that are hard to examine, but important to explore. And hopefully, things that make for a fun and interesting chat every week.

Follow Not Overthinking on Twitter: https://twitter.com/noverthinking. 

Who are we? 

Ali is a junior doctor and YouTuber working in Cambridge, UK. He makes videos about medicine, technology, productivity and lifestyle design. His links: YouTube, Blog, Newsletter, Instagram

Taimur is a data scientist and writer, working on his own startup Causal. He writes on his blog and as a columnist for Medium. His links: Blog, Twitter, Medium, Instagram

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