“SICK SCARED and STUPID" - Ep. 39 - STEVEN HAYNES

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In this episode, Jake Thomas interviews Mr. Haynes, the founder of Fjord Cold Plunges, discussing his transition from a successful consulting career to entrepreneurship in the wellness industry. They explore the benefits of cold therapy, the importance of community building, and the challenges of navigating a competitive market. Haynes shares personal insights on the health benefits of cold water immersion, particularly its impact on sleep, and offers guidance for beginners looking to explore this practice. In this conversation, Jake Thomas discusses the transformative power of cold plunging, emphasizing the mental and physical benefits it offers. He introduces the concept of the 'four walls' of cold plunging, which represent the mental barriers one must overcome to fully embrace the experience. The discussion delves into the science behind cold water immersion, including its effects on norepinephrine and brown fat activation, and how it can enhance mental resilience and stress management. Jake also shares insights on how cold plunging can prepare individuals for life's challenges and the future growth of his business, Fjord Cold Plunge.



In a country where chronic illness, fear, and misinformation dominate our health landscape, many Americans find themselves feeling sick, scared, and stupid about how to improve their well-being. Hosted by Jake Thomas, a former Marine turned professional natural bodybuilder and renowned fitness & mindset coach hailing from Texas, “SICK SCARED and STUPID” challenges the broken system that profits off confusion and helplessness, empowering listeners to take charge of their health. Each episode unpacks the truth behind the nation’s declining health, cutting through the noise of mainstream narratives and misguided advice. With expert insights, actionable strategies, and inspiring stories of transformation, “SICK SCARED and STUPID” helps you reclaim your health, your vitality, and your future. It’s time to stop being a victim of the system and start being the hero of your own health journey.