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Skip the Sunbelt: Why "Micropolitan" Multifamily Markets are Unbeatable w/Cory Jacobson
About this Episode
While most operators chase the Sunbelt states, one overlooked market type is making small- and mid-sized multifamily investors wealthier. It's got near-zero vacancy, with strong employment anchors, and durable cash flow thanks to consistent demand. They're not big cities; instead, they're what today's guest calls "micropolitan" areas—top multifamily markets even the most experienced investors overlook.
While making just $35,000 per year, Cory Jacobson made the best move a small investor can make—he bought a house, rented out the rooms, and lived for free. On his second deal, he managed a light renovation, walking away with a six-figure profit—three times his salary. That was it. For Cory, it was time to go all in.
Now, he's putting his money into medium-sized multifamily investments (5-30 units) in "untapped" micropolitan markets and sharing his lessons on the Wealth Juice podcast. We talk about the perfect partnerships that have helped him scale at light speed, the day the "worst thing that could have happened" came true, and the actual markets he's currently investing in.
Insights from today's episode:
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Why "micropolitan" multifamily markets beat top investing areas like the Sunbelt
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The single-best first investment a real estate investor should make (even on low income)
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Real estate partnership splits and how to find a partner who offsets your weaknesses
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Never sell? Our biggest regrets when it comes to owning investment properties
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How to deal with the (inevitable) challenges of real estate investing (burned down and flooded rentals)
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The real point of wealth—are you getting rich just to get bored?
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Hosts & Guests
No transcript available for this episode.
