Social Media/Internet Leads: Answering Your Social Call

In this scenario, you respond to a lead who contacted you through social media. The lead is interested in learning about the home-buying process but feels overwhelmed. You engage them by providing information on pre-approvals and recommending lenders, setting the stage for a future consultation to discuss their home preferences and start the property search.

Requirements

• Knowledge of the home-buying process.
• Ability to provide guidance on pre-approvals and down payments.
• Skill in recommending reputable lenders.
• Effective communication to schedule consultations and build rapport.

The intention is to assist a lead who reached out via social media with their interest in the home-buying process, providing guidance on where to start and setting the foundation for a successful client-agent relationship.

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This content is for educational purposes only and does not guarantee specific outcomes. Always follow all federal and state Do Not Call rules. Check the Do Not Call Registry and your local guidelines before making outreach calls. We also recommend seeking guidance from your broker and advisors.

Presented by Darren Tunstall, licensed real estate agent (DRE #01853445). This podcast is produced independently of any real estate brokerage. The goal is to provide you with what we believe are valuable insights, practical tools, and actionable information to help you grow your practice.

Results may vary.

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