VICE contributors Grant Pardee and Josh Androsky sat down with two internet personalities who have harnessed social media for aims that are not totally lame.
Comedian Mike Burns is perhaps best known as the creator of @dadboner on Twitter, which is the ongoing story of Karl Welzein, a divorced dad in Michigan who defines himself by his love of Van Halen and muscle cars.
Molly McIsaac has gained a significant following online in the opposite way: by being herself. She made on Twitter and Instagram by being a geek personality who advocates for body positivity. Her presence helped land her a spot on a SyFy reality show about superfans and today she works as a social media manager for a new media company.
We spoke with Mike and Molly about how they've used social media and how personal branding has affected them on the latest edition of the ENTITLEMENT Podcast.