Somebody is Building Their Business with Your Name On It | Ep. 493

Have a Plan or Become Part of Someone Else’s

Frazier says the mortgage business is in a market shift and stresses a key truth: if you don’t have a plan, you’ll become part of someone else’s plan. He contrasts loan officers who deliberately plan who to call, what to say, and which markets, agents, and database segments to pursue with those who drift, react, and hope for results while distracting themselves with rate sheets, social media, and online arguments. Using Michael Jordan and Kobe Bryant as examples, he emphasizes making others react to you rather than being the hunted. He warns that competitors are actively taking agents and relationships, and cites mortgage companies that failed because they lacked a future plan. He urges writing a clear, specific, non-negotiable plan and knowing tomorrow’s actions before bed.

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