Speak Their Language: The New School Playbook

The Playbook for enrolling new families in your school has changed.  The old rules of building a website, sending a postcard and holding an open house just don’t work like they used to.

Think about how good it feels when someone notices something that’s uniquely you  and engages with that in mind… You’re a person who matters to them. When you can achieve this with your families, you create a connection that makes a big difference in your school’s success.

In part two of the New School Playbook series, Chanie shares how to reach families when you: Speak Their Language.

Key Topics Discussed: 

1. Adjusting your communication and involvement expectations to the diversity of your parent demographics and community - single parent families, large families, first generation, both parents working - you see where I’m going?  They all have different needs - and you as a director don’t need to overwork yourself trying to meet them.  (Keep reading!) 
2. Creating key avatars of your families that speak to their needs in words they relate to is possible and not only simplifies the challenge for you, but allows each family to be truly heard and seen.
3. Chanie’s quick action step: Start with simple exercises like a communication audit of last week’s emails, tweak the language to be more inclusive and connective to more of your family dynamics.  Then press send and test it out!

This is the second in the series to help you develop a NEW playbook for your school enrollment and retention strategies. 

Listen and be prepared for some practical action steps for implementing these new tactics that work!

Design your new enrollment playbook in only 1 hour with our free, interactive workshop — November 14th 

Register or learn more at: schoolsofexcellence.com/families

Ready to move faster? 

Directors: Join the Director’s Inner Circle

Owners: Join the Owner’s HQ.

It starts with a free consult. Schedule your session now.