Special Interview with Scott Brinker

In this Marketing Over Coffee:
Learn about his book Hacking Marketing, The MarTech Conference, and the Chief Marketing Technologist Blog!

Direct Link to File

Brought to you by our sponsors: Infer and Breather

Scott Brinker started chiefmartec.com in 2008

Everything changes in 2014

Now Grown into the Martech Conference

Why the explosion from 2012-2014?

Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says "Let's get you started in just 3 steps:"

1. Sign Up
2. Sync your Salesforce Data
3. Start building actionable profiles

Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc

He's the CTO of ION interactive specializing in Interactive Content

When we need office space, a place to meet, or just someplace to call home downtown, we use Breather.

Scott is also the author of Hacking Marketing by Wiley Press

Measuring the power of the stack

Marketing Technology Landscape Graphic

Check us out on LinkedIn: John and Chris.

Sign up for this Podcast in iTunes (and don't be afraid to give us a review)

Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.