SPECIAL SERIES ==>TRUTH about Instagram Engagement! <== | BATHROOM Break #103 COLLAB: The Marketing Millennials + Do This, Not That

Most restaurant specials aren't what you think they are, and somehow that's the most useful thing Jay Schwedelson and Daniel Murray have ever shared on this show. Between the fish warning and the Instagram algorithm reality check, this Bathroom Break episode packs in more practical social media clarity than most hour-long marketing podcasts manage to pull off.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:10) Never order the fish special - a TikTok chef blew Daniel's mind and now it's your problem too

(02:18) Instagram's trial reel feature is criminally underused and it's the safest way to test content without tanking your feed

(04:30) Three-second hook analytics on Instagram tell you exactly where your video is losing people

(05:15) The head of Instagram says reposting to your story doesn't boost reach - Jay pushes back, and he's not wrong

(08:15) 80% of Instagram activity happens in Stories and DMs, so that's where your real goal should be

(09:22) The engagement story trick - warm up your audience before you post to maximize story views

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206