Stem Cells, Exosomes & the Future of Recovery ft. Seth Berge I Coffeez with Joe Shalaby

My passion is so many people still think stem cells are therapies unattainable.

Yeah, it's not cheat sheet. I thought it was unattainable.

Yeah, people think it's unattainable. They think they have to go somewhere else and even if you know

They might hear some ad that says you need to go to Panama. I'm not spending 50 grand to go to Panama.

Welcome to another episode of coffees. Thanks for coming on today's show Seth. Good to be here.

All right, cool. So I like to start the show off and set the guy like you very very fit guy

In the health and wellness space. What's your morning routine? Morning routine boy

I am not at this point. I've not got myself to get up at 4 a.m. and do the cold plunges

So I'm not going to give you a really good answer here

I like to stay up a little bit late watch some TV wind down

So I'm not really gonna up till 7 7 30 probably so I know that's not gonna play very well in the super

Health and wellness space

But I also like to be there when my kids get ready for school

So I have a 13 year old and a nine year old that 13 year olds up at about seven gets ready for school and the

Nine year old comes down about eight

So I'm kind of checking emails

Getting ready for the day and then when they go to school

Then I really start working so when you hit the gym and do all the other stuff

So I am different. I don't like this

But because I can't get myself to get up at 4 or 5 in the morning

Which would require going to bed super early most of the time

I don't get to the gym till after 5 30 sometimes after 6 30 because it's just hard for me to take an hour

Hour and a half in the middle of the day with everything I've going on

So usually when I'm done working

Then I can just go to the gym and kind of focus on the gym and not be as distracted

The days I try to get up in the morning and do it

You know like nine or even at one or two. It's just I find I get calls and emails and texts

I don't get a good workout in so I'm saving for later in the day usually you get thrown off there you get thrown off yet

Nice, so let me ask you. I mean like right now the health and wellness space is I would argue one of the most emerging if not one of the most dominant

businesses you hear the health and

Med spa business just exploding

What is it that drew you to specifically the stem cell space now you didn't get into the normal health and wellness right

Labs, you know, yeah, they got going on. Yeah, so

I've always been a sports guy. I grew up

Loving team sports my dad instilled a love of basketball baseball football to me

So my heroes growing up were always pro pro athletes

You know 80s 90s kids so pro wrestlers, you know

You know the guys with the big bodies and you know the the the freak athletes

So I've always you know as a kid everybody wants to be an action figure right

So I certainly was not naturally built that way

But I did play a lot of sports growing up

I played you know all the way baseball basketball the way through high school played division three basketball baseball

But even then I wasn't I was by no means a biohacker. So I'm a serial entrepreneur too. So about eight and a half years ago

Former business partner mine went to a marketing conference in Florida where there was a speaker

He was a medical guy, but also a a a marketer and he was basically selling a stem cell business in a box

And really nobody hardly knew anything, you know about what a stem cell was

I think maybe people had heard about it from the early 2000s in the controversy with the George W. Bush years

Where they're talking about embryonic stem cell research was just kind of a

Taboo subject and then maybe people heard about Kobe Bryant going over to Germany and getting some

Crazy new stem cell procedure, but that's about the extent that I knew of stem cells

But he brought it back to me as a business opportunity

And so I first looked at it from the business opportunity not even necessarily the health and wellness space

So I kind of tell people there isn't some great hero like origin story necessarily for my

For my beginning in this space

But I've done a lot of different things a lot of different industries and without a doubt

I'm really glad or blessed that I've been a kind of fell into the space because it is what I what I'm passionate about

I've done financial

Planning I've done home improvement stuff before that all that was just a business

But this is this is actually fun and rewarding, you know getting to see lives change and you know

I've got more dialed into my own fitness and health of course since being into the space

So I'm super happy and fortunate that I did get into it

So it was presented back when I mean now I mean if it was presented to you

As a business opportunity eight and a half years ago

I'm surprised that we don't see many district

I mean you're one of the biggest distributors in America

Of stem cells like I'm surprised this isn't just you know a rampant business. It's getting there. So

It might seem like to somebody who isn't in the industry, you know

You don't hear about it that much of course

So I'm in the industry. There's there's been a huge uptick and med spas and places that are offering regenerative therapies

Like stem cells and exosomes even in the last couple years. It's really really going up

But it is still it people still tell me and I have to remind myself

That we are still in the early stages and there's exponential growth to be had

And I just say that's kind of funny because I've been in it for eight and a half years

I've seen it go from basically nothing to what it is now

I think it's about a 10 billion dollar industry and within a year or two it's expected at least by 2030

Expect to be 40 to 50 billion dollar industry if not more so wow

So it is it's yeah, I like it when people tell me that

Because it reminds me that hey, you're still in the ground floor

Still in the infancy and you know again fortunate enough that I've been in it for a little while

So I've been able to get my

I've got really anchored in in this world. It's kind of a small world

So yeah, you know, it's a big role, but it's a it's a you don't see a lot of you don't see any of the big biohackers talking about senses

Gary Brecker's not talking about it or Brian Johnson maybe he's doing some of it or yeah

Maybe not publicly, but I can tell you some stories about Gary Brecker and some of his most famous clients

He uses stem cells and exosomes. They've been a little bit controversial on the past. So I think Gary Brecker

Just doesn't like to talk about it as much

But if you talk to some of Gary Brecker's clients

They'll tell you that they've been doing exosome and stem cell treatments with with Gary Brecker

So he actually does have

He has the same sense as well that yeah, he does and I I distribute to you. Yeah, yeah

I've been trying to get him as my client, but um

Not yet, so maybe after the show. Yeah. Yeah, who do you know? Yeah

Um, okay, cool was you know, what when did like this vision for regenerative revival first come neo?

Yeah, so originally when I got into the space

We're going way back here, but my my previous I've been about 20

I've got in I've been in business for myself since I was in my early 20s

And I've always done one to many type of sales so dinner seminars

So I started in the home improvement business. We dropped direct mail

We'd invite a bunch of homeowners in the area that fit our demographic

Feed them dinner a state dinner present what we were selling and the whole idea was to get them interested in a one-on-one meeting

So I I've been doing that model since I was 23 years old for home improvement

I went on to walk in bathtubs using that same model

Um, then I went to financial planning using that same model. So the reason the stem cell thing

Intrigued me when my former business partner went there is he said hey, I think that we can plug in the stem cell

Business using our dinner seminar one to many approach. So that's really what we did. So

We at first hired doctors to do these educational talks and try to send them to the doctors clinic

So we were doing we were kind of overseeing

Everything and and the first three weeks out these doctors did the seminar

They knew all the science behind stem cells, but they couldn't communicate it

So we went three weeks with zero sales

You know stuck like 40 grand into marketing and we got nothing and me and my business partner were like

We don't know that much of the science of stem cells

But we do know how to explain things to people at a level that that can resonate because really what we're what we're presenting

With regenerative therapy stem cell therapy, whatever you want to call it is we're presenting a solution to a problem

these people

Have a problem that problem is there in pain? It's chronic and this the options that they've been given so far haven't been working

So meaning somebody might say you're a 60-year-old pickleball player and you've got an old knee injury

And you've been doing cortisone shots. They only last for a couple weeks. There's a lot of side effects

You've got chronic pain in that knee and you've been told the only thing that you can do

You know by your traditional orthopedic doctor is get a knee replacement

So it's kind of like pain management pain manage and then surgery

Well, nobody really wants to get an artificial knee or a hip or things like that

There's a lot of downsides to having

Hardware in your body

So what we're presenting is a solution and alternative you know to the problem

So by doing the dinner seminars and explaining you know hitting on all the points

It's not just how do stem cells talk to each other and you know nobody really cares about the bioticians

They nobody but the average consumer doesn't really care that much about the

The deep biology that goes on you know with the body and the public they want to know what's it going to do for me

So what we decided was we're better you know the problem isn't the science

It's the communicating the science so that we just took over doing the dinner seminars ourselves

And you know we did like 175,000 dollars of business off of one meeting and that's kind of where we took off

We said okay, we need to be able to communicate the story the results are there the products there the science is there

We just need to be able to tell the story better

So we took that vision and then we just started expanding it and the other thing that we have done

That I've done we've since I'm not working with this guy anymore

What we've decided to do is the only barrier for a lot of people to get this treatment is they don't know where to go

So these dinner seminars which are educational solve the problem of

Explaining the solution and then what we decided instead of having brick and mortar clinics and every city all across America

We just started hiring nurse practitioners getting them certified to do stem cell therapies and they're mobile

So we can do we can treat patients in any part of the country and we can send a nurse practitioner directly to their home

So that was the vision that I had about eight eight and a half years ago when we got into it is how can we

Take some of the overhead away too because stem cell therapies expensive and part of the reasons it's so expensive

The products cost a lot of money, but there's a lot of overhead and running a brick and mortar clinic

So I thought well if the only service we're doing doesn't require like a surgery room because we're talking about injections and IV

Pushes there's no reason to spend hundreds of thousands of dollars and startup costs in every territory when we can be mobile

Have our nurse practitioners and our doctors be you know concierge white glove style and that's really where it's where it's grown to today

Now I have almost a hundred nurse practitioners doctors and and I'm in all 50 states and we can send our medical team directly to somebody

Anywhere in the country virtually to get the treatment done

So that's a long answered your short question

But that that was kind of always the vision. It just takes a little while to get you know

To get all 50 states to get enough providers to be able to cover the whole country, but that's pretty much where we're at now

That's fantastic and now you're able to go direct consumer and in the comfort of their own home

What have been some of the biggest challenges that you've faced building a stem cell

Empire yeah, so

Obviously what one of the it's

Hiring is always tough. There's plenty of nurse practitioners out there

But you got to find them that are willing to travel go on the road

We pay them very well, but you still have to be able to find ones that are independent enough to just

Be gone all day or sometimes it's two or three days and they're going house. They're remember they're you know

They're making house calls to so it's it's always a challenge finding enough providers to take care of the patients

That's that's you know, that's probably a normal business challenge

This world of regenerative therapy

Um, there are regulatory challenges

So that's probably without I don't think I mean, yeah hyperregulated. Yeah, it is it is it is hyperregulated

So you have to be very very careful

I've seen a lot of people in this space say the wrong things try to cut corners

You know try to fly under under the radar do things maybe not

On the up and up and I've seen a lot of people get in trouble because they're making

Solace or the they're they're they're making unfounded claims

So the biggest challenge even to this day is running a medical company a regenerative therapy company

Because these products are not FDA approved right because the FDA stands for food and drug administration

stem cell products regenerative products another term for those biologics

They are not a drug. They're not food. So they're regulated somewhat by the FDA

It just means you're it just means it's a gray area so you have to be very very careful that who regulates stem cells

It's not the FDA. Well the FDA regulates the labs

They regulate the process of how we collect the tissue

They regulate how how how we can you know, we're not even allowed to manipulate

The umbilical cord tissue. So there's a tons of of regulation the FTC along with the FDA regulates the marketing side

It's really the marketing side that you have to be careful of

So you can't say things like we guarantee that this stem cell therapy

Will completely eliminate your osteoarthritis

Even though it's done that for the vast majority of people that have used it if you make that claim

Now you're according to the FDA you're making a claim as if it were a drug and let's say well since it's not a drug

You can't make that claim and if you're claiming it

Even if it's a drug though you can

Well, if a drug has been FDA approved for a specific indication

So you take a drug that's gets approved for osteoarthritis

They can say this drug is for your osteoarthritis specifically because it's it's been approved

It's done that 800 million dollars

No, but they can say it's specifically designed for your osteoarthritis

We're not even really supposed to say

This will this this will treat your osteoarthritis

We have to say things like this can address the symptoms of your osteoarthritis

A lot of it is almost like wink wink is like look it up on your own

Yeah, you'll see what it's done you know, you know, here's thousands of vegetables

See what Chachypetis has

Yes, go to Chachypetis and see what stem cells is doing for you know millions of people

So it is a it is walking a it's walking a tight rope making sure that

You're staying out of the out of the bullseye of the regulators and I've grown a lot people know who I am in the industry

I'm sure every I'm sure the FDA knows who I am who my companies are and I've never had any trouble because we try to make sure we're doing everything

On the up and up like we go above and beyond when we educate people to let them know everything

You know, we're not trying to tell people like this is you're you're insurance not going to cover stem cell therapy

It's just not going to so we're very upfront about that which is crazy, you know, they'd rather cover a $50,000

Yeah, yeah, man. We could talk

How much time do we have yeah, there's there's all sorts of

You know, there's big pharma is very powerful in this country

So they they've probably been the biggest inhibitor of getting that you know more access to to to this type of treatment

And they've been really fighting it tooth and nail for over 20 years and they're still fighting it if they had their way

They would you know they would have the government shut down this whole industry

And they've spent hundreds and hundreds and hundreds of millions of dollars lobbying to keep this a little bit more

In the gray because the last thing they want is is for people to get better quickly

Yeah, they don't want you healed. No, they don't want you healed a patient cured as a customer lost

And I don't think that's I always be very careful with this

I know hundreds and hundreds of doctors medical professionals

I think the vast majority of them are doing the best they can

But if you talk to any one of them even younger doctors

They learn nothing about regenerative medicine and med school. They've spent very little time on nutrition or prevention

It's they're practicing medicine. There's a reason we say practice medicine

Um, you know, man, it's sad because all they know is just to basically feed people poison and then fix them later

Yeah, what's that saying if if you're a hammer everything looks like a nail or something like that

It's like if you're an orthopedic surgeon you get paid big bucks to do knee replacements

You know, I've had so many people like

customers potential customers that are this close to getting the stem cell therapy for their knee

And they're like I just got to talk to my orthopedic doctor first

It's like well, what do you think the guy who makes a living off of

Giving you a knee replacement? It's gonna tell you when you say you're gonna do this experimental thing

It's like good luck with that. He's not gonna sign off. Are they still calling stem cells experimental?

They are technically experimental

Technically, they are it's not an FDA again. It's not an FDA approved drug

But neither is any supplement you take, you know, so if you take a

Multi-vitamine you look at the bottle or even vitamin D

Yeah, I always ask you what does it say about the FDA? It says these statements have not been evaluated by the FDA

It doesn't mean that the FDA looked at them and said they're no good

But if it's not a food if it's not food or drug. It's outside of their

Their jurisdiction. So that's that's really where this the you know the biologics industry that the stem cell exosome industry is it's

Not FDA approved. So doctors are able to use it at their own discretion

So what do you think the future is of stem cells and when you collaborate this new variable AI like what does that world of AI and stem cells look like?

Well, I don't know exactly about AI on the medical side yet. I know AI is obviously changed the way we market the way we can you know

narrow-down or demographics

I do know what I think is going to happen

What I think in the very short term anyway, I'm seeing it is it's kind of this current this current administration is far more stem cell peptide

natural

healing that they're a lot more

For that so that's partly why you're seeing more and more people getting into the space

Yeah, I think that's a good thing generally speaking

Yeah, we are out of care. Yeah, our care even tweeted is that stem cells peptides leave them alone

Let people have access to them. So obviously I'm not political, but that's that's a good thing in in my opinion

But what I what I'm seeing is there's going to be less

Action by the FDA trying to they're not going to try to shut down anything

They're going to try to probably start making sure that the people that are in the business are are doing it

correctly, so I think there's going to be a lot more

um

Rules and regulations, but not in a bad way

I think they're going to be put in place to make sure that nobody's that the consumers not being taken advantage of

There's going to be more compliance regulations

But if you're doing it the right way like we are we always have been I welcome that because there are some

There are some nefarious players that just jump in and see a money grab and they start saying oh stem cells

So cure anything just you know, oh, you've got a bad knee and a shoulder will do an IV and you're you know

Everything will be better. You're going to be back to 20 years old

There needs to be some regulation in the healthcare space

So what I'm seeing is there's going to be some more uniform

I'm going to say this you uniformity where there's going to because kind of it's kind of now Wild West

Yeah, but I think what's coming is there's going to be some more specific rules in place that if you follow them great

If you don't hopefully just gets a bad actors out

I mean, that seems like there's going to be a lot of competition then yep

Definitely um competition is is healthy

um

You know for me

Which brings to the other side of it so we're talking about my direct to consumer model

Which is great. We'll educate you. We'll send in our practitioners. You love the competition because you're going to feed the company

Yeah, so the other thing I'm in precision biologics is is my my my wholesale company

So a few years ago

I got together with some of the big players in the industry and we said we're tired of buying these products and making some distributor rich

So we just got into the manufacturing side so we're actually buying the raw materials

From we have contracts with hospitals

So we're the raw materials being birthing tissue

So

That birthing tissue after it's been screened at the hospital the core of the placenta the amniotic fluid the tissue all that

That gets sent to third party which the FDA oversees it gets screened for sterility. So then we purchase

tons of raw material from these third-party

Labs that have cleaned it cleared it and then we purchase millions of dollars worth at a time

And then we have caught we have a we have deals with manufacturers that take those cords and make the products

For us to our specifications

So what we what we pride ourselves at on the wholesale side is nobody has more

stem cell and and umbilical cord dense or exosome rich products than we have

So we actually get to make them the way we want the way the market place wants them and because we do such volume

We we have a very very good affordable business model. What are exosomes so the crowd? Yeah

So exosomes are like stem cells so stem cells actually naturally secrete stem exosomes. So if you're getting a

A product from the umbilical cord tissue like what we have there's gonna be some

exosomes that are naturally secreated exosomes are like so think about if if if you're building a house the stem cells

Are like the workers? They're gonna be doing the work the exosomes are gonna be sending the messages to the workers of what they need to do or maybe

It's like the exosomes are like the blueprint

So if you can get stem cells and exosomes working together that's

Gonna be your your best bet. So all of our stem cell products

That we sell have naturally occurring exosomes in them

But we also have a line of exosome only products where we're actually

Taking out in the lab not me, but the the manufacturers are actually able to

Extract extract just the exosome. So it's just pure exosome

So like what you got today was a stem cell product 80 million live stem cells plus

180 billion exosomes we put them together and the the exosomes are gonna kind of tell you the stem cells what to do

So it's I feel great. Yeah, there was no

Every time in there like yeah, you just went through a procedure. I'm like that was a procedure

Like yeah, it doesn't even feel like a procedure

So stem cells and exosomes. I mean, I don't think we want to get

I don't know how scientific we how scientific we want to get but there's different applications for both and

But it's all derived from the placental birthing tissue record the placenta all that

Now, you know, building in the health space often comes with a lot of skepticism and the hyperregulation as we discuss

What are some of the like early hurdles yet to overcome to build that momentum that you have right now? Yeah

Obviously when people are spending thousands of dollars

Some you know some people are more skeptical than others. So

That's why we love to dinner seminars. We love one-on-ones to educate

But one of the hurdles is like I said earlier if somebody goes and asks their traditional doctor who is you know makes

Their house payment their car payment by doing traditional medicine, you know doing cortisone shots and knee surgeries

It's pretty hard to pretty hard to get them on your side regarding something new like stem cell therapy

So you know, you're there's general skepticism and each person's different

So that's always a little bit hard, you know hard hard to get around

We talked about the regulation side that's you know, that's that's always walking a tight rope but

We've got that is the most the young doctors that you work with now

All across the board the common denominator for the doctors we work with is they're all gonna be they're almost all gonna be

Independent so you're not gonna it's very hard to sell into some some hospital because there's so much bureaucracy

There's so many decision-makers trying to get a board to agree on doing a non-FTA approved

Procedure at a hospital. That's worth hundreds of millions of dollars. That's that's pretty tough

So the doctors we work with are usually private practice

So somebody might own a it an interventional pain clinic and

I just signed signed one up yesterday

It's like they came to me because they've had so many patients come to them asking hey do you guys do stem cells?

Do you guys do you know these cellular therapies and like no we don't and they finally had enough people ask them about it that

I don't know how they got my

My info, but they're like hey, we've had enough people ask about it. It seems like this is something we should be doing

But again, that's a end that's an independent practice. Yeah, yeah, you're not gonna get home hospital

No, it's it's tough the future and you asked me you know

What what do I see happening the next fight? Yeah, certainly certainly there will probably be some product that does get an FDA approval in this space

And that'll probably change the game

Um, you know, I wish they just offered it to all those with torn miscus

They should

They should if if if actual patient outcomes was the most important thing they would do that

There's a couple countries in the EU. It's changes now

But there's a several countries in the EU that before they will pay for like a knee replacement or surgery

They require you to try some form of regenerative therapy first and the insurance covers that

That just makes so much more sense. It does it makes too much sense and that's

That's the problem

Yeah, I mean, what if it did and then you say yourself a surgery and then not having to destroy your knee

Yeah, I mean, I probably help facilitate

14, 1500 of these treatment packages and one of the most common things we hear three months six months nine months a year later is

I'm out of pain almost almost completely out of pain and surgeries now off the table

That's many people's end goal is to avoid that surgery

Now let me ask you this what what's the world of cellular

Cell you repair headed to in the next five years like what do you think it looks?

Yeah, I think it's going to continue to get buttoned up a little bit more like we talked about

I think they're they're going to try to get some uniformity across some of the

Protocols which again, I'm all about that in fact some of my group that we work with is is actually working with

some government agencies

We're trying to put some some for lack of a better term

peer-reviewed studies together case studies we

What's really neat about the regenerative medicine industry?

It's competitive but most of us in this space are actually cheering for each other because we want to advance this forward

So there's a lot of collaboration even with competing I say competing from one clinic to the next like we were like

We want you to share us your your your best practices. So

You know, there's a Facebook group that that one of my companies has made it's four providers

And there's almost there's almost two thousand providers that are on this group now and every day

It's just constant back and forth talking about hey. I've got a 43 year old patient in here with

XYZ is anybody seen anybody like this what you know what what protocols exactly work best and it's it's it's it's it's pretty need to see a lot a lot of collaboration

Thank God, it's like

All industries need more collaboration because we go so much faster. Yeah, when we're there when we're together. Yep

Collaboration that competition is one of the things we say in that group. Yeah. Yeah

Thank God especially in this and an emerging field like this. We need as much collaboration as possible because

you know

It's growing so fast and everything's changing so quickly especially with AI

I was telling you one of the guys now who's taken AI and taken stem cells and trying to create the human brain that the stem cell industry

Is directly correlated with AI. Yeah

Just because you could do so much with stem cells and artificial intelligence. I mean, yep. Oh, one thing you get the embodiment

It is the word. Yeah, you asked me. I probably should mention this earlier about the future

There's probably in the not too distant future. They're gonna be able to use stem cells to like recreate entire organs

You know, like you'll be able to yeah, they're not too distant future meeting like q1

You need a new heart will take somewhere on stem cells give us a month in the lab will grow you new one

That's that's honestly the future yeah of stem cell therapy even for there's also some major advancements

Some of this is overseas a lot of American doctors and clinics like mine

Also, we don't want to touch things like Alzheimer's and dementia, but there's some pretty

Crazy things going on overseas where where people will go in their desperate and you know you hear some crazy stories about

It shouldn't be like that. I know we shouldn't have to leave America when we're desperate and when it comes to our health

Yeah, one of the should be coming to America. I agree. I agree and one of the yeah that that's not going to panic

It's no it's medical tourism, but reverse and part of the problem is the FDA. I mean, yeah, I'll just say it

And then we have a very litigious country especially in health care so especially anything. Yeah, yeah in anything

So a lot of these dogs especially with employment

Anything employment based that too, but they don't want you know no matter how many waivers of patient signs

There's still always a risk that if you do something that's totally outside of the the ordinary that either malpractice won't cover or you know

some

Good litigious attorney can overrule even a consent form that a patient clearly signs

So there's still stuff that people are going overseas for and it's not that the American doctors can't do in fact

I know a lot of doctors that have have practices here in the states

That will use stem cell therapy for things like joints and IVs like the normal run of the mill stuff

But then they have a clinic in like Antigua or Panama or somewhere where they don't have the FDA oversight

And they have that specifically for cases that are a little bit more severe

You know brain function spinal cord injuries stuff that they don't dare touch here because it's too

Too dangerous. I'd say dangerous not actually dangerous, but dangerous

FDA regulation wise so then they have clinics overseas for those cases

I have a question. So we all know like what Kobe Bryant did in Germany and

All these people would go to Panama to get stem cells. That was a big trend. Yes. So we still we have that here

This is what we're talking about. Yeah, yep

So again the only reason you need to go to Panama or overseas to get stem cells would be if you're trying to do something

Like I said if if you have a spinal cord injury

You're probably not going to get a doctor to do some crazy thing where they go into your spine and

There's there's there's stuff that goes above my pay grade

Again, that's the only reason you would need to go to Panama

There are some experimental things

But if you're talking about the run of the male you want longevity

You've got soft tissue damage in your body inflammation autoimmune conditions all that stuff can be done right here in the states for fraction of the cost

And done in the comfort of your own home

So the the Panama stuff is real niche stuff in your body like going into your spine

The way and again, I've never been there to do this. Thank God. I don't have a spinal cord injury

But there's things that they'll do over there that doctors won't do here

But the other thing is there's still a large

Medical tourism industry for stem cells simply because of of intentional misdirection meaning

I don't necessarily fault these people. It's marketing. I'm a marketer your your your marketer

These overseas clinics want Americans to think that the only place they can get good stem cells

Is by going overseas. So all their advertisements are

You know, you got to get in order to get real stem cells or real good stem cells

Yeah, it's just simply not true

But there's still there's still people who I still read that's why I just asked them like is this the same stem cells that I'm getting the same as safer actually

So I mean we could we could totally nerd out on this too

But in the US so for better or worse in in the United States

Our products have to be minimally minimally manipulated

We are not allowed to take one single stem cell and divide it or culture it and expand it

You can do that overseas so they can take one stem cell divide it. So there's

A hundred so they'll be like we'll give you 300 million stem cells

Well every every iteration of that cell that's been

Divided it loses less of its original character. We know less so it's not as powerful as the original cell

And we don't know exactly what it's gonna do in your body

Once you don't divide it. No, it's all so those 80 million cells that we put that we ran through that's 80 million original

Undifferentiated uncultured now that went into my knee, but like it will it just specifically

Repair the knee or prepare everything in my body. You got an IV

So those cells are gonna run if they're they're gonna go wherever the wherever the blood takes it

So it's gonna get you a lot of it's gonna your heart your lungs your other organs

It's gonna find the inflammation throughout the body. That's for just think anything inside your body you want to do an IV for

We did your knee because you had recent meniscus surgery

So if we're gonna do a direct injection

We did a slightly different product and a different procedure for for your knee

We actually directly put a ton of stem cells

Into your knee joint. So those cells because your knees and encapsulated joint

I'd say around 90% of that product will stay in the knee

There's a reason we did a direct injection in your knee and an IV because the IV alone would not have gotten enough into the knee to do

But it'll go through all the any inflammation I have in the body interior. Yes

Especially interior and there's a lot of in you know, for people that have not to be gross

But like irritable bowel syndrome or things like people have gut issues a lot of times. It's they have inflammation of their gut

So a lot of people get a lot of benefit from doing you know, biannual or annual or even quarterly stem cell IVs to help with their

You know gut their gut health especially if you have inflammation as being one of the issues

So again long answer to short question if you have a direct injury soft tissue damage

An injury we want to directly put the cells right in that area

So it's it's like to there's two different modes and a lot of people if they're gonna get their knee or their back or their shoulder done

As long as they've set up the treatment we like to give them the IV because why not there's it's

There's so many benefits to the body and we're already out there so that's part of the concierge service

You don't have to get you wouldn't have had to get an IV today before your knee to get better

Yeah, but you know you're you're in the health and wellness so yeah, I mean I listen in the biohacking space

I'm just like I'll do whatever. Yeah, you do it. Yeah, you know like so they talk about stem cells for like vampire face

Yes, then cells for like what's a vampire? Yeah, so that's the other world that's the I

That's the beauty world. That's the beauty work cosmetic anesthetics last few years. That's taken off like crazy

So on my whole cell side that that's that's going crazy because all these med spots

They're looking for natural

dermatologist they're pushing an exosome yep, they're yep exosome stem cells so

You can micro needle them into the face. Yeah, my wife has done her under eye

I think they call that's exosomes. That's actually stem cells too. So

You can do both so without I don't know how deep we want to get into the difference

But she's done both so she's done the like a skin pen with exosomes where she might where she can micro needle the face

And she's actually put the stem cells directly under the eye

And I think they call that biological bleph or something like that and she said some amazing results

What kind of results? It's just just filling the under eye it actually because with in the stem so product

There's so much naturally occurring collagen and collagen is the building block of healthy tissue

So you know, there's a reason people inject collagen and things like that

This is so much collagen, but it's all pill form pill form so

And that doesn't work nearly as well. No, remember the term

We're going a little bit deeper about the term wartons jelly

Nobody would ever know what wortons jelly is

But it's actually the stem cell product we use it comes from wortons jelly

wortons jelly is this gooey good stuff that runs through every umbilical cord

And yes, it was named after dr. Wharton who discovered this in like 1794

I think in Germany

But the specific part of the umbilical cord called the wortons jelly is a richest source in all of earth

for stem cells

For collagen type one and three there's naturally occurring hyaluronic acid again the stem cells secrete

Exosomes there's growth factors their cytokines. It's called it's got all the good stuff now

Yes, all the good stuff

Joe Rogan talks about it on one of his podcasts

He said there's this and we've showed at our seminars

It's he says there's this new stuff out called wortons jelly

It's the strongest stuff and it's not new anymore

This is from about three or four years ago, but that's that's what we put into the face

So we put wortons jelly in there because it's got

Such strong collagen egg factors

So she's got some volume lift in the under eye from doing three rounds of that of the wortons

So you don't need to do a full facelift. It's just a vampire facelift

Yeah, yeah, and again, I'm not saying that you know, I who is at what Chris Jenner the Kardashian mom

She got that facelift. She looks pretty good. I'm not saying she she got that from just doing stem cells or exesomes

She did the vampire facelift. I know. I'm sure she did more than that. I'm sure she had some

I'm sure she was under the knife for a while

But a lot of people are using these same products or similar products. There's slight differences when we make the products

you know

slightly different concentrations and things based on cosmetic and aesthetic versus joints

But it's all coming from the same donated tissue

So it's natural, you know natural biologics and they're also the other big one is they're doing it in the hair too

The scalp for hair restoration. Yeah, so that's a new thing is that is that PRP?

The PRP is the old way

PRP has limitations

So this Wharton's jelly stuff is far far it's like PRP on steroids, but steroids in a good way

So we'll use we'll mix some Wharton's jelly which is stem cells

exesomes hyaluronic acid GHKU copper peptide

We blend it all together and then use a micro needle

Open it up and then put the product that's all mixed together and micro needle into the pores to get healthier thicker hair

Wow, yeah, so that's that's a big big big market now, too

The cosmetic and aesthetic side is growing exponentially. I would think that's probably going to be

You know the most dominant market. I think so. I mean, it's certainly because that's all age groups

You know even

These girls these girls younger and younger are doing more and more stuff so

But unlike some other things this this is natural. So it and you know, there's a lot of people who should go under the night

Right, yeah, and some of those fillers. I'm not an expert. I'm not here to you know crap on

Any of these procedures that but you know, there's probably some truth that some of these fillers and even Botoxes

It's certainly not natural. There's you know, there's there's some stuff in in in these products that

Aren't in the stem cell and in exosome because remember it is purely natural

We're not even allowed to add anything to the stem cells in the exosome product

So there's there's really no downside as far as health

Listen, I'm a believer. Yeah, how do the audience members or how did the audience get a get stem cell treatment?

How does a general person get stem cell treatment?

So I'm on Instagram. You know, I'm on socials

They got to reach out to you. Like this isn't something they could just Google. Yeah, I mean you can Google and whoever is put paid the most in SEO

You know in your territory is gonna pop up

There's probably tons of great med spas out there

So general med spas now have stem cells because I'm not not not general ones, but more and more med spas are offering

Wartons jelly and exosomes again Wartons jelly is is stem cells

So more and more of them are getting into the space

But for every 10 med spas probably only two of them are are offering it for now

So a lot of my daily things weekly things is taking calls from med spa owners

That hear about it and I'm just doing like a 30-minute zoom call and it's just explaining to them

What we have how it works and um a little bit of the science, but then I'm a business guy

They always want to know the economics

So if anybody out there's listening that owns a med spas in the medical field once a start one

I do a ton of consulting for startups

So obviously I can get them the products our products are gonna be more more dense

More effective less expensive

So there's that side of it, but I always tell people we're not like on on my wholesale wholesale

Business side. It's not just product. We're gonna show you how to implement it in your practice

We're gonna show you to make money on it. We're gonna show you how to market it

We're gonna show you how to stay out of trouble. You know market it in a way that's compliant

So we have we have we have a whole lot of support for

Business owners that's you know at the end of the day since a private practice is is a business now

They're you know, they're in the healthcare space, but they still have to keep their lights on yeah everything too

So we we help them get into the space show them how to make money in the space

Show them how to stay out of trouble in the space show them how to get the best patient. How comes all that

Couple last question I have for you. What's a personal goal you have for yourself?

A family goal that you have for your family and a business goal that you have for both companies

Personal goal first. Yeah, I mean, you know, I'm

As a former athlete at I think business is a sport, right? So that's that's you know, I'm 42 now

Yeah, I still play some now play some sub-in for volleyball softball basketball

But now my main sport is is business. So you played away. I I want to be the biggest stem cell distributor

Yeah, so I want to be the biggest stem cell distributor on the wholesale side

I'm always looking for new

Partnerships more clients to sell product to

um, but you asked about a personal goal

I would personally like to get my businesses to the point where I can step away a little bit

And even though you're not the type of guy in a step away. No, I say that too. I don't even want to do it with it

But you know, we're all in a step away a little bit, but like so you can do more podcasts

It's like I could step away. I suppose I could but it's hard personal goal would be to get maybe a little bit better work life balance

Um, which would require getting a little bit, you know, I I'm still in the growth mode

So um, and maybe I may be it's not

Which one you think that I'll ever not be you know, it's probably just the way I am, but professionally um

I really want to get regenerative revival out to

Everybody out there. That's kind of my my passion is so many people still think stem cells are therapies unattainable

Yeah, it's not cheap. I thought I was unattainable. Yeah, people think it's unattainable

They think they have to go somewhere else and even if you know, they might hear some ad that says you need to go to Panama

They're like well, I'm not spending 50 ground to go to Panama

And then they might hear a local med spa, but then they hear conflicting information. So most people just get

Information constipation and they don't do anything

Yeah, that's at that point once you get a met someone telling you locally and then they say you gotta go to Panama

You really don't know what to believe you don't know what to believe so that's what I just so

Educational seminars work great for that, but that's usually a demographic of like 50 to 80 year olds

That go to these free dinners. So that's great. We've got that market corn

And there's no stem cell influencers. There's not there's that's that's that's kind of what I'm doing

So what I'm trying to be is is the the accessible stem cell guy for for anybody

You don't have to be 70 years old and I'm almost dead. They want to do this. There's tons of people that um, you know

Just say you're somebody likes to work out a lot and you've been lifting heavy weights for a long time

So many people have tears in their shoulders. So I can't tell you how many people's lives I've changed

Their words not mine. It's like man, I couldn't do an overhead press for the last four years since I

You know messed up my shoulder four years ago. I get a stem cell shot within a couple months

They're back to doing what they were doing five years ago

And it's so it's that's really fun to hear and I just want more people to know about it that they can get it

They can get it done in the comfort of their home. They don't have to take out a second mortgage for it

It works. It's safe

It's totally safe. It's effective

And again the biggest thing for so many people is you don't have to go anywhere to do it

It's amazing. Yeah

And family goals. Yeah, I would love for my I've got a 13 year old son and a nine year old son

I would love to have such an empire such a well oiled machine

In this space wherever it takes me um, that they can work with me one day

That's that's because they're both

You know, I don't think anybody's going pro in my family

Um, I'm a six two and a half white guy my wife's five four

White girl probably not going nobody's playing in the NBA, but my kids are really you know, we love sports

That's just that's what we bond over

So I know that they think even though my 13 year old might not say it out loud

I know he thinks what I do is pretty cool when I take pictures with like football players and and all that type of stuff

So my hope would be that my business is still cool enough

That he doesn't have to wonder what's he going to do one day. He's like I want to get in the business with dad

Yeah, and we think about that for our kids all the time you do know

At least I think about yeah, I all the time. Yeah, because for me, I'm in Newport Beach

I don't even there is no

When I grew up the professor was be a doctor then you'll be able to live a comfortable life

Well, I'm in Newport Beach. There's no doctors on my street. No, they're not meant for money

Yeah, there's no doctors on my my street. So that's not the world

Yeah, I agree that ticket just to go to act like well we grew up college

You had to go to college you got to go to college and then med school and then you could live a good life

Like that's not how it is anymore

You go to college you go to med school and then you have to open a business. Yeah, if you want to make real money

If you want to make real money

So, you know like I always have that in my back of my mind

I'm training my kids beyond renewers and influencers and you know like that's the kind

And also be educated. Yes, you know, it's just a hyper competitive. It is it is world now. It is

So they got to just check all the boxes

um

last question

When you're in front of the pearly gates, what do you think God's gonna tell you?

I

Hope I hear that um, I had a positive impact on everybody that was around again family first, you know

I

My my I'm a pretty loving guy like I

I want the best for everybody that's close to me

So I hope that that's um, I think that if you talk to my closest friends family

People that work for me. I've got a lot of employees a lot of people that rely on my hard work to

Feed their families and that's probably what I personally pride myself on the most is you know working hard enough

So that I don't let anybody else down like the people that I care about and I care about the people that work for me

I've got seven assistants I got about 15 sales guys, you know my my my wife my my two kids. So

I work when I don't want to work, you know

I'm on this 10-day rollbin trip right now. It's not like I love being home or away from home for 10 days

But I'd like to think that I've made enough impact on people and um

I would get rewarded for that. So I think that feel pretty good to say

You know, you've helped a lot of people. That's it, man

That's about. God bless you. I hope you hit all your goals if people want to connect with you

How do they find you?

regenerative revival.com

regenerative revival.com is my website. It's got all my contact info out there my ins it

It's also an Instagram regenerative revival.com. I do most of my social media stuff on my Instagram my personal Instagram

Which is Seth

De Berge. So my last name is Berge B-E-R-G-E. It's pronounced Berge. Most people say it's birch or birch

But Seth De Berge is my Instagram handle regenerative revival

Precision biologics is it's not a very sexy website. It's just product kind of nerdy

Science stuff, but yeah, find me on socials. Love it. Thanks. Thanks for jumping on this on the show today

So it's been a pleasure to get to know you and hang out with you and you're awesome. Thank you. Thank you, Joe

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