
Storefront Research Names September the Most Requested Month of the Year to Open a Pop-Up Shop, With More Than Twice the Demand of August
About this episode
In this episode of Global Economic Press, Alex Brady discusses the intriguing dynamics of the pop-up retail sector, highlighting why September has emerged as the most popular month for launching pop-up shops. According to research from Storefront, the world's largest marketplace for short-term retail space, September sees more than twice the demand compared to August. This trend is captured in the Storefront Pop-Up Index, which reflects the dates brands intend to open their shops. For more insights, visit the company's website at Storefront.
The podcast also reveals that most brands plan their pop-up openings within a short timeframe, with 42 percent planning one to three months ahead. Fashion brands dominate the demand, accounting for 57 percent of the interest, followed by art, food, design, and beauty sectors. The United States leads in demand, with American brands frequently seeking space abroad, particularly in London. Entry-level spaces start at approximately 600 dollars per week, with prime locations commanding significantly higher rents. Paris, New York, and London are the top cities for pop-up demand, as measured by the Storefront marketplace. The full Index and methodology are available for public access, providing valuable data for brands and investors alike.
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