Storytelling: How to Do It Right to Always Win Over Your Audience

Storytelling, why the best storytellers aren't born with a gift, what the research says about how storytelling rewires the way your audience thinks, and three protocols to make your storytelling so sharp that people remember you long after you stop talking.

STUDY CITATIONS

Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79 (5), 701–721.

Stephens, G. J., Silbert, L. J., & Hasson, U. (2010). Speaker–listener neural coupling underlies successful communication. Proceedings of the National Academy of Sciences, 107 (32), 14425–14430.

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