Storytelling: Why the Ending Matters Most of All When You're Crafting a Story

Notice something strange when you tell a story. People are always waiting for you to finish because they want to know the point of the story. This subtle curiosity level gives us an advantage. It means that we can play director and change the path of the story. Every story seems to have a predefined pathway; yet what if we took one story and swung it in different ways? Wouldn't that be amazing? Let's find out how it's done.