Sunscreen Panic, Innisfree's Downfall & a Legal Win for Beauty of Joseon

On this episode of the on The Korean Beauty Show Podcast, host Lauren Lee - founder of K-Beauty Consultancy STYLE STORY and beauty brand Jelly Ko - spills the tea on everything shaking up the Korean beauty world globally - from the biggest K-Beauty news stories, to listener Q&As, a behind-the-scenes brand update and Lauren’s no-filter product reviews in our brand new segment One Must, One Meh, One Miss.

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In This Episode:

K-Beauty News Updates 

1. K-Beauty’s ₩40 Billion War Chest
2. SPF Stockpiling in the U.S.
3. Cosmax Sparks Industry Debate
4. Innisfree's Downfall: How Things Are Going from Bad to Worse Post-Rebrand 
5. Beauty of Joseon Wins Trademark Battle in India

Question of the Week: SOS for Dry, Damaged Skin
A listener asks for help with barrier repair after a skincare reaction. Lauren shares her top product picks. 

New Segment – One Must, One Meh, One Miss
Lauren debuts a new review segment where she shares one must, one meh and one miss Korean beauty product. 

8. Behind the Scenes at Jelly Ko: Best & Worst
Lauren keeps it real with an update on the highs and lows from inside Jelly Ko HQ.

Let’s Chat:

Are you stocking up on sunscreen? Still loyal to Innisfree? Have thoughts on Cosmax’s move?

DM Lauren on Instagram @lauren_kbeauty or join the convo in The Korean Beauty Show Podcast Chat on Facebook.

Work With Lauren
If you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY.

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