About this episode
Welcome to our 2025 Super Bowl Roundtable bonus episode of The CMO Podcast! This is the sixth consecutive time we have done a Super Bowl roundtable session, and we think this episode is the best yet. Recorded as part of a live stream, in collaboration with Gary Vaynerchuk and his team at Vayner Media.
Jim starts the conversation with the Kansas City Chiefs very own Lara Krug, who joined the Chiefs in 2021 as their Chief Marketing Officer. Then moves onto two roundtables–with five leaders in each Roundtable. Guests include:
Nicole Parlapiano, Chief Marketing Officer of Tubi
Greg Lyons, Chief Marketing Officer of PepsiCo NA
Laura Jones, Chief Marketing Officer of Instacart
Daniel Winer, CEO & Co-Founder, Hexclad Cookware
Steven Saenen, VP Ritz & Portfolio Marketing, US, Mondelez
Sofia Colucci, Chief Marketing Officer of Molson Coors
Shachar Scott, VP, Marketing, Reality Labs, Meta
Ramon Velutini, President, NA & LATAM, The Duracell Company
David Lee, Chief Creative Officer, Squarespace
Brittney Polka, VP, Beverages, Danone
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