Sustainability: The most important advertising metric yet, with IMPACT+'s Vincent Villaret

Sustainability has moved from a discussion point to a necessity in a very short time. Brands are under pressure from all sides to up their green credentials – whether regulators, investors, employees, or consumers.

In this week’s episode, we speak to Vincent Villaret, CEO and Co-Founder of IMPACT+, a company that helps advertisers measure, reduce, and certify the impact of their digital campaigns. Vincent reveals why emissions reductions are good for business and how to instigate change at the pace that’s required, even if it seems small. In fact, IMPACT+ has launched their ESP (Environmental Sustainability Platform) to help businesses accelerate their environmental goals without hindering marketing performance.

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

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