About this episode
“Make better. Buy better. Wear it longer.” Lots of fashion brands are including claims like this in their adverts and one item of clothing that’s really getting the stamp of supposed “sustainability” is jeans.
Maddie has asked Greg to look into what “sustainability” actually means when it comes to denim. Is it a term that marks genuine eco-impact, or is it more marketing BS? And, as adverts claim, do “sustainable” jeans last longer?
Greg speaks to an organisation that rates clothing brands’ sustainability credentials and visits Manchester Metropolitan University to hear the results of their ‘rub test’. Do you have a suggestion of a ‘wonder-product’ making a bold claim that Greg can investigate next?
Send us your suggestions to [email protected] or send it to Greg direct on Twitter and Instagram where he’s @gregfoot
PRESENTER: GREG FOOT PRODUCER: JULIAN PASZKIEWICZ
Get every episode summarized
Each time Sliced Bread publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
