Sustainable Practices are Correlated to Brand Loyalty | JDE Peet’s Will Halt Sales of its Best-Known Tea Brands in Russia | UN Global Peace Council Honors WomenServe Founder Nioma Narissa Sadler

HEAR THE HEADLINES – Sustainable Practices are Correlated to Brand Loyalty: Age and income influence consumer loyalty, healthy brand attributes help | JDE Peet’s Will Halt Sales of its Best-Known Tea Brands in Russia | UN Global Peace Council Honors WomenServe Founder Nioma Narissa Sadler

| NEWSMAKERS – Anuruddha Gamage, General Manager of Human Relations & Corporate Sustainability at Kelani Valley Plantations, and Dr. Roshan Rajadurai, Managing Director of Hayleys Plantations

| FEATURE INTRO – The recently concluded International Plantations Sustainability Summit hosted by The World of Hayleys in Colombo, Sri Lanka, last week encouraged tea professionals to visualize “Reimagined | Redesigned | Resilient” large-scale tea plantations in Sri Lanka and beyond. Forum attendees, at the invitation of Hayleys’ Managing Director, Dr. Roshan Rajadurai, forged new pathways for collaboration and integration of Sustainable Development Goals into modern plantation strategies.

Forum Considers Sustainable Factors that Define Long-term Solutions – Anuruddha Gamage, the General Manager of Human Relations & Corporate Sustainability at Kelani Valley Plantations, spent the past two years identifying ways to integrate the BIO (Biosphere), GEO (Geosphere), SOCIO (Social), and ECONO (Economy) elements of sustainable tea. Participants, drawn from government, academia, NGOs, and research institutes, met in pre-summit workshops to identify the unique, sustainable factors that define the long-term solutions for current challenges. He reports that climate change was top of mind.

As the architect of the summit, Hayleys Plantations Managing Director Dr. Roshan Rajadurai seized what he called “a unique opportunity to bring together stakeholders to share best practices and drive long-term change.”

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