SXSW Austin: Steady Crowds Despite Changes

South by Southwest 2023: Steady Attendance Despite Changes

The annual South by Southwest festival in Austin saw a steady attendance of around 309,300 people, matching last years numbers despite a shorter run and relocation due to redevelopment. Hotel demand surged by 12%, but overall room sales dropped by 20%. Official economic impact reports are yet to be released, but early signs indicate a positive outcome for Austins scene.

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