TCC Podcast #282: Agency Life, Billion Dollar Clients, and The Future of Copywriting with Jason Pickar

Jason Pickar makes his second appearance on the 282nd episode of The Copywriter Club Podcast. Jason talks how the last few years have changed and his route to becoming a VP Creative Director. If you’re wondering what it would be like to work in an agency or need advice from a pro, be sure to check out the episode.

Here’s what we cover:

• The changes in the agency space for both copywriters and creative directors.
• What’s involved in being the creative director for an agency.
• Teams that make-up an agency and the pace of working for one.
• The process of getting copy written, edited, cleared, and ready to go live.
• How to write for fans of a brand.
• The difference between various generations’ style of writing and crafting copy based on different perspectives.
• How quick service restaurants are pushing the app experience through a loyalty program and celeb advertisement.
• The psychology that brings people back into the app.
• The key to balancing brand voice and direct response language.
• How to create a narrative of friendship in your writing style.
• Jason’s biggest wins with Mcdonald’s rewards and the use of the app.
• The best way to get the attention of a creative director and HR in an agency.
• What makes a copywriter stand out on the team?
• The benefits of working for and with an agency.
• The future of copywriting – where is it headed?

Hit the play button or read the transcript below.