TCC Podcast #364: Copywriting for Healthcare with Lauren Hermann

Lauren Hermann is our guest on the 364th episode of The Copywriter Club Podcast. Lauren is a speech-language pathologist (SLP) turned copywriter who now owns and operates The Copy Clinicians, a small copywriting agency for the healthcare industry. Lauren’s journey from scrub life to “scribe” life has led to surprising results and a desire to teach other clinicians how to become copywriters in their niche.

Listen to the episode to find out:

• How writing a book on speech-language pathology introduced Lauren to the world of copywriting. 
• The two pitch emails that almost landed her a forward by a renowned surgeon.
• Why we don’t always need a ‘yes’ to be successful. 
• How to take rejection and thrive. 
• What do people misunderstand about speech-language pathology?
• How SLPs and copywriters are similar and how Lauren merges the two worlds. 
• The importance of looking at objective and subjective data. 
• How she found her first set of clients on Upwork and through a Facebook post. 
• Why she niched into writing for SLPs and how it’s helped her build her micro-agency. 
• Can you pivot and still be relevant to your audience? 
• The pros and cons of working as a copywriter and SLP. 
• How The Think Tank has helped her business and improved her copywriting confidence. 
• We don’t know what we don’t know – how can we build awareness around improving copy for our audience?Hit the play button below to tune in.