TCC Podcast #366: How to Choose a Niche with Masha Koyen

On the 366th episode of The Copywriter Club Podcast, website copywriter and niche extraordinaire, Masha Koyen joins the show. We walk through Masha’s journey from a demanding corporate marketing career to a thriving copywriting business. She shares her “REVEAL” framework, a six-step process that helps her attract high-value clients, and how copywriters can build their business from scratch. 

Tune into the episode to find out more about:

• Masha’s transition from corporate marketing director to website copywriter for interior designers. 
• When do you know it’s time to pivot or go off on your own?
• How she unexpectedly gained her first clients and how she markets her business today. 
• Burnout after 3 months?! How she navigated the early stages of entrepreneurship. 
• How she decided to niche down both vertically and horizontally.
• Her methods to delving into her audience’s pain points and challenges. 
• Where she found clients in a hyper-specific market and how she began to stand out. 
• The key to finding differentiating factors within competitive niches.
• Her six-step framework for strategic website copywriting. 
• The importance of having a framework in your business. 
• What’s a CEO retreat and how can it benefit your overall well-being? 
• How can you gain access to higher-level clients? 
• The impact of The Copywriter Think Tank on Masha’s business. 

Tune into the episode by hitting the play button below.