TCC Podcast #459: How to Sell Strategy with Kristen Vanderhoek

Clients need strategy. But they don’t always know that’s what they need. So how do you sell it to them? How do you ensure your work is strategic even if all your client wants is a few emails? My guest for the 459th episode of The Copywriter Club Podcast is copywriter Kristen Vanderhoek who specializes in strategy. She spills the secrets for selling strategy to your prospects on this episode. Click the play button below, or scroll down for a full transcript.

Stuff to check out:

CursorAndInk.com
The Copywriter Club Facebook Group
The Copywriter Underground

 

Full Transcript:

Rob Marsh: Is strategy a big part of your copywriting business? If it isn’t now, it probably should be. This is The Copywriter Club Podcast.

Every client needs a strategy. But they don’t always see it that way. They just want the emails or the web site or the launch plan. But it’s the strategy that ensures that the deliverables go to the right person, include the right message, have the right call to action—all at the right time. Clients want the deliverables and the benefits of the strategy, but they don’t always connect the two.

So it becomes your job as the copywriter or content strategist to connect the dots for them, to show how strategy leads to better copy and content.

On this episode of the podcast, my guest is Kristen Vanderhoek, a copywriter who focuses on brand strategy. We talked about how to approach strategy projects—Kristen shared exactly how she does it. And we talked about how you sell strategy to clients who usually just want to deliverable. We also talked about Kristen’s HOME framework, the step-by-step process she follows when working with clients to ensure they get well-thought out, strategic copy and design.

Finally, one of Kristen’s differentiators is her white-glove service. She takes steps to make working with her feel like a high-end experience and makes sure her clients aren’t left wondering what’s going on, or feeling like they overpaid because the presentation at the end of the project isn’t just a file hand-off.

If you’re a copywriter who is ready to level up the projects you work on and the way you deliver that work to your clients, you’ll want to listen to this interview.

Before we get to my interview with Kristen, this episode is brought to you by The Copywriter Underground. The Underground includes monthly coaching and expert workshops, an accountability group to keep you moving toward your goals, and more than 70 different workshops  to help you gain the skills and strategies you need to build your business. Recently I asked a new member why she joined the Underground and she said she did it for the copy reviews. She wanted feedback on her work to help her improve her writing. And where many writing coaches charge as much as $1500 to look at a single sales page, you can get unlimited reviews in The Underground for less than $90 a month. Honestly this just might be the best value in the copywriting world. You can learn more by visiting thecopywriterclub.com/tcu-2.

And now, my interview with Kristen Vanderhoek…

Transcript coming….