Tea Biz News and Insight - February 11, 2022

HEAR THE HEADLINES – Restaurants are Clawing Back to Normal | Nepal Tea Exports Plunge | Tea is a Bit Tepid in Grocery, a TEAIN22 Forecast 

| NEWSMAKER – Elizeth R.S. van der Vorst, Consultora de Negócios do Chá, Certified TAC Tea Sommelier

| FEATURES – This week Tea Biz travels to South America where tea lovers from across Brazil are organizing the country’s first Tea Culture Week scheduled for early August 2022. Amigos dos Cha founder Elizeth R.S. van der Vorst, Eli to her friends, and Yuri Hayashi, founder of Escola de Chá Embahú in São Paulo announced the event. Eli joins us this week to discuss tea culture in Brazil. 

Brazil Announces a National Celebration of Tea Culture –Tea Culture Week, scheduled for August 1-7, 2022 will feature online and in-person activities across the country. Retailers, marketers, tea educators, and volunteer enthusiasts have been planning the event for months according to Eli. Events include special tastings, formal afternoon tea, gift offers, and discounts to encourage sampling as well as public presentations, workshops, and gatherings in parks and tea houses. The more than 200 million people living in Brazil, a country hard-hit during the pandemic, are traversing a familiar path as health-conscious consumers seek plant-based foods and beverages. During the period 2013 to 2020 tea consumption increased 25%, “almost double the world average of 13%” according to market research firm Euromonitor. In the past five years specialty tea cafes and franchised tea emporiums have flourished, says Eli.

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