Tea Biz News and Insight - March 25, 2022

HEAR THE HEADLINES – American Consumers say The Worst of the Coronavirus Pandemic has Passed | Expect Strong Venture Capital Support for Retail in 2022 | Join Tea Biz "On the Floor" at World Tea Conference + Expo| PLUS listen to how the Boba Guys are Building a Gateway to Tea

| NEWSMAKER – Andrew Chau, co-founder and CEO Boba Guys, bubble tea shops in San Francisco. Los Angeles and New York City

| FEATURE INTRO – This week Tea Biz traveled to Las Vegas for the World Tea Conference + Expo where Boba Tea CEO Andrew Chau, a featured speaker, explains how relentless attention to quality elevated a simple mix of milk tea and tapioca to a $3 billion global segment that is enticing a generation of non-tea drinkers to give tea a try.

'We Really Push the Envelope for Quality' – Boba Guys make their drinks with natural fruit, real milk, real foamed cheese, raw sugar, and natural tea, brewed from loose-leaf oolong and other quality varietals and served with tapioca balls made in their factory. The bustling chain, now with 20 locations in San Francisco, Los Angeles, and New York City, was co-founded by Andrew Chau and Bin Chen.

| ON THE FLOOR at World Tea Conference + Expo – Mackenzie Bailey is On the Floor with the Tea Biz podcast at the 20th anniversary of the World Tea Conference + Expo. She reports a high level of excitement with tea vendors, customers, and attendees of the adjacent Bar and Restaurant Expo. Mackenzie spoke with several tea vendors about how the event unfolded.

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