Tea Biz News and Insight - November 25, 2022

HEAR THE HEADLINES – The Tea Industry Welcomes The Climate Summit’s Damage and Loss Fund as wealthy nations agree to pay to repair monumental damage | Solidaridad Asia Hosts India’s First International Small Tea Grower Convention | Japan Expands the Reach of its National World O-CHA Festival

| NEWSMAKER – Rudra Chatterjee, Managing Director, Luxmi Estates

| FEATURE INTRO – Rudra Chatterjee, the dynamic managing director of Luxmi Tea, has expanded and diversified the venerable 30-million-kilo bulk tea producer into direct-to-consumer retail. Luxmi, which operates 25 estates in India and Africa, has shortened the supply chain to deliver fresher tea and now sources herbal infusions and inclusions for blends locally. South Asia Correspondent Aravinda Anantharaman in Bengaluru discusses Chatterjee’s vision for rebranding the company as Luxmi Estates.

Luxmi Embraces Estate-Direct Tea Retail at Scale – In our last interview, Rudra Chatterjee, Managing Director of the 110-year-old Luxmi Tea, spoke about adding retail to the brand’s offerings as COVID brought more consumers online. Two years later, the Luxmi Estates was launched as a retail brand offering a range of teas and a subscription program as a significant business vertical. We catch up with Rudra to hear about the rebranding and his plans.

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