Tea News and Biz Insights - November 25, 2021

HEAR THE HEADLINES – In the Black: Holiday Sales are Surging | CVC Capital Pays $5.1 Billion for Unilever’s Tea Portfolio | A Climate Change Adaptation Essential for Tea | NEWSMAKER – Evy Chen, founder of newly rebranded Evy Tea, Boston, Mass.| GUEST - Kym Cooper, co-founder of East Forged tea in Brisbane, Australia.| FEATURES – This week Tea Biz travels to Brisbane, Australia where East Forged Tea co-founder Kym Cooper reminds us that innovation need not be at the expense of the timeless taste of tea. East Forged preserves that taste ― with no sugar, coloring, or artificial flavoring ― in a convenient, slightly fizzy, nitro-infused, cold-brewed iced tea that pours a craft-brew-like head of foam. … and then to Boston, Mass. to learn how Evy Chen, facing an 82% decline in foodservice sales of her signature cold-brewed tea, reformulated, rebranded, and relaunched online as a successful direct-to-consumer brand. The Timeless Taste of TeaEast Forged tea co-founder Kym Cooper explains that innovation need not be at the expense of the timeless essence of tea. East Forged preserves tea’s delicate taste ― by avoiding sugar, coloring, or artificial flavoring ― in a convenient, slightly fizzy, nitro-infused, cold-brewed iced tea that pours a craft-brew-like head of foam.Resilient & Resourceful: Evy ChenIn 2020 US restaurant and foodservice sales fell by $240 billion placing unprecedented stress on food and beverage suppliers. Evy’s Tea, a pioneering cold-brewed, ready-to-drink tea manufactured in Boston since 2014 nearly failed when the pandemic altered long-established consumer buying habits. Short on money and with a skeletal staff, founder Evy Chen’s resourcefulness led her to develop a tea concentrate in cans, enabling the company to pivot online as a direct-to-consumer brand now known as Evy Tea. Chen’s story is the first in a series of articles describing how resilient individuals arrived at pandemic-inspired workarounds that exceeded expectations.

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