Tennessee Titans Unveil New Brand Identity

On March 13, the Tennessee Titans just unveiled their new brand identity, featuring a primary logo called the shield that keeps some classic Greek elements.

They also introduced the secondary logo named the football, an all-white outline with the state tri-star over an NT monogram that nods to both Nashville and Tennessee.

New word marks include a stacked Tennessee Titans in white, a cursive titan style, and one with a drop shadow that highlights more red in the design.

The uniforms tied all together with fig titans blue stripes running down helmets, sleeves, and pants, accented by thin navy lines.

Fans have been buzzing since leaks last month, like the plush football reveal, and the teams simplify the look based on public input.

Executives say it reflects Tennessee pride, while staying bold and recognizable from the stands.

Details like the white helmet and face mask match earlier reports, but home jerseys now say Titans across the chest, while away versions read Tennessee.

To represent the whole state, numbers draw from original oilers designs with a thin red outline, and navy tri-stars appear on collars and sides.

Merchandise goes on sale all-mind tonight, giving fans a quick way to sport the updated gear as the Titans gear up for a fresh start on the field.