The 1 Thing Agile Coaches MUST Do More Of

The Evolving Role Of The Agile Coach

Being an Agile Coach is no longer about staying buried in frameworks or cheerleading teams. It’s about getting out of the team room, talking to the business, and understanding what people are measured on, what they fear, and what they need to move faster and create value.

Why It Matters

When we build regular conversations with the business, we stay closer to real priorities, spot changes sooner, and become more useful to the organization. You also make your value visible, which matters when most people still don’t fully understand what an Agile Coach does.

What To Do Now

See your job as helping connect technology to outcomes that show up in the business, not just in process metrics. That means networking, asking better questions, joining strategy discussions, and looking for low-risk experiments that improve speed, revenue, or customer results. In a world where technology is no longer the bottleneck, the Agile Coach who stays curious, visible, and aligned with the business is the one who stays relevant.

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