The 2026 Boutique Hotel Blueprint | Brad Lea E502

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Rich Somers sits down with Brad Lea to break down why boutique hotels could become the next massive wealth play as Airbnb regulations tighten across the country. From building an 8-figure real estate portfolio after starting at 33 years old to using AI, influencers, and branding to transform rundown beachfront motels into luxury cash-flowing assets, Rich explains exactly how he’s building Summers Capital into a billion-dollar company.

This episode dives into real estate investing, personal branding, private equity, AI automation, and the mindset required to reinvent your life. Rich shares how he went from air traffic controller to running one of the fastest-growing boutique hotel portfolios in the country, while revealing why the biggest risk in life might be never betting on yourself at all.

Connect with Rich on Instagram: @rich_somers

Interested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.

Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.

Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Connect with Rich on Instagram: @rich_somers