The Agency Lifecycle

In this Marketing Over Coffee:
Learn about the agency lifecycle from Ryan Watson, Partner at Upsourced

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How Upsourced got to servicing creative agencies exclusively

What are the metrics that an agency should focus on?

What are the four stages of the agency lifecycle?

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At which stages can you safely stay?

The Heirarchy of Financial Needs

Fixing a gross margin problem

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Measuring AGI (Agency Gross Income) and is it relevant?

Managing and optimizing staffing

If it's all bad, pick one, don't ignore it.

Building a strong capacity model

Learn more at UpsourcedAccounting.com or on their YouTube Channel

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