The Art Of Storytelling Through Scent Ft. House Of Dastan

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In this Fragrance Friday episode of Skin Anarchy, Dr. Ekta Yadav sits down with Hamed Arefian, co-founder of House of Dastan, the niche fragrance brand blending Persian heritage, Parisian craftsmanship, and New York sophistication. Rooted in the Persian word “Dastan,” meaning “stories,” the brand reimagines perfume as a medium for cultural storytelling—where every scent is a narrative, and every bottle, a work of art.

Hamed shares how childhood memories of rosewater, cardamom, and tea inspired the sensory poetry behind Dastan’s creations. Drawing from his family’s deep connection to Persian culture and poetry, each fragrance captures emotion, memory, and identity—bridging generations through scent.

Collaborating with renowned perfumer Richard Herpin (creator of Tom Ford’s Oud Wood), House of Dastan brings to life a refined harmony of East and West. Their standout fragrance, You?, epitomizes this philosophy—crafted to adapt to each wearer’s chemistry, creating a completely unique signature scent. “It’s not just worn,” Hamed says. “It becomes you.”

As luxury evolves, House of Dastan champions emotional craftsmanship over excess—where true artistry lies in care, integrity, and depth. With three new limited-edition fragrances on the horizon and a SoHo boutique opening this November, the brand continues to redefine what modern luxury means in 2025: intimate, personal, and timeless.

Tune in to hear how House of Dastan is transforming fragrance into a living art form—one rooted in heritage, yet designed for the modern soul.

Learn more and shop House of Dastan on their website and social media!

CHAPTERS:

0:02 – Introduction & Welcome

1:00 – The Journey to Founding House of Dastan

2:04 – Blending Persian, Parisian, and New York Influences

3:42 – The Heritage of Persian Fragrance & Storytelling

5:09 – Collaborating with Perfumer Richard Herpin

7:09 – The Story Behind “You?”

9:09 – The Rise of Middle Eastern Fragrance Culture

12:07 – Crafting the First Collection & Fragrance Design Process

15:03 – From Retail to Brand Building

19:39 – Redefining Luxury & What’s Next for House of Dastan

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