The Astro CEO’s how to guide to building a local sports audience

On this episode of the StreamTime Podcast our guest is Euan Smith, the CEO of Astro, who shares insights into Malaysia’s changing audience and how the broadcaster is taking a hands on approach to growing the popularity of domestic sports.

Talking points:

 • What makes the Malaysian market unique? – (7:50)
 • In a diverse market how do Astro hyper localize their approach? (14:09)
 • How has Astro committed to growing local sports to compete with international brands like the Premier League and NBA? - (22:08)
 • How Astro leverage advertising and FAST support to diversify their business model? – (22:08)