The Business of Fractional Advising: Lessons from Alex Seiler

In this episode of The Business Breakdown, Al Dea sits down with Alex Seiler—fractional CPO, advisor to HR tech startups, and former Chief People Officer—to unpack what it’s really like to build a business as a fractional executive. Alex shares how he got started in the fractional advising space, what makes a strong client fit, and the lessons he’s learned the hard way about pricing, client selection, and staying focused. He also talks about building a diversified portfolio, how to navigate ambiguity as an entrepreneur, and why intentional learning and presence matter when running your own business.

Links

• LinkedIn: www.linkedin.com/in/alexseiler/