The CEO and COO Model | Tom & Lisa Bilyeu and Adam Lane Smith

Most couples you see online are either performing for the camera or fighting for the clicks. This conversation is nothing like that.

Adam Lane Smith sits down with Tom and Lisa Bilyeu, co-founders of Quest Nutrition and hosts of Impact Theory and Women of Impact, for one of the most honest conversations about marriage you'll find anywhere on the internet. No highlight reel. No performance. Just two people who have been building a life together for 25 years, and are willing to show you exactly what that has looked like, the hard parts included.

What you'll learn in this conversation:

1- Why happy couples are invisible online and what that's doing to everyone's idea of what love is supposed to look like 2- How Tom and Lisa met, why they both assumed it wouldn't last, and the moment that changed everything 3- Why Lisa stayed silent for eight years and the one sentence she finally said that pivoted their entire lives 4- The CEO and COO model of marriage and why treating your relationship like a business might actually save it 5- What happened when Lisa became the boss of 40 ex-convicts and accidentally brought that energy home to her husband 6- What Tom actually needed after working 120-hour weeks that Lisa didn't know how to give him and how they figured it out 7- The post-it note system they built so Tom always knows what Lisa needs when she comes to him with a problem 8- Why the most dangerous moment in a marriage is when one partner starts outgrowing the dynamic and what to do before it breaks you 9- What legacy actually means when you strip away the ego and why Tom thinks most people are quietly fooling themselves about being remembered

If you've ever wondered what it looks like when two people genuinely love each other, fight for each other, and keep choosing each other through the hard stuff, this is that conversation.

📚 WORK WITH ME

🫂 RELATIONSHIP MASTERY INTENSIVE April 23–27, 2026 | San Diego, California 4 days of real skill-building with people who understand exactly what you're going through. Apply here: https://adamlanesmith.com/retreat-new/?utm_source=youtube&utm_medium=social&utm_content=3/27

💬 1:1 COACHING Work directly with my team: https://bundle.adamlanesmith.com/private-coaching/?utm_source=youtube&utm_medium=social&utm_content=3/27

📋 FREE ATTACHMENT QUIZ Find out your attachment style in under 5 minutes: https://bundle.adamlanesmith.com/attachment-quiz-organic/?utm_source=youtube&utm_medium=social&utm_content=3/27

📬 NEWSLETTER Get weekly insights on attachment patterns:  https://adamlanesmith.com/newsletter-signup/?utm_source=youtube&utm_medium=social&utm_content=3/27

Connect with Adam on your second preferred platform: Instagram: https://www.instagram.com/attachmentadam/  TikTok: https://www.tiktok.com/@attachmentbro  X: https://twitter.com/adamlanesmith  Threads: https://www.threads.com/@attachmentadam  Facebook: https://www.facebook.com/AdamLaneSmith/  I Wish You Knew Podcast: https://www.youtube.com/channel/UCh_uRUnpQwNZb_WG76TxTTw?sub_confirmation=1