The Challenges And Rewards Of Asset Management With Elsa Nguyen

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Elsa is the co-founder of investNow Capital, a private real estate equity firm. Elsa is passionate about real estate and currently manages over $35 million AUM. She is a speaker and multifamily coach. Elsa helps people to generate wealth through passive Real Estate investments. Prior to managing investNOW Capital, Elsa was Founder/CEO of Sunrise Development, and CFO of North Star Development, a full-service pre-construction development firm. She also had 15 corporate years as a Financial Controller prior to her real estate career.

[00:01 - 05:51] Opening Segment

• We welcome, Elsa Nguyen!
• Joining a mastermind group to learn more about actively investing in real estate

[05:52 - 17:17] The Challenges And Rewards Of Asset Management

• Properly managing the property
• The importance of accounting and finance background in real estate
• Using her accounting and real estate background to negotiate deals
• Asset management is challenging but rewarding
• Shifting the focus to capital raising
• Leverage every dollar by working with a strong operator
• Mitigate risk by investing in multiple properties

[17:18 - 26:34] THE FINAL FOUR

• What's the worst job that you ever had?
  • Selling fish in the market
• What's a book you've read that has given you a paradigm shift?
  • “The Game of Life and How To Play It” by Florence Scovel Shinn
• What is a skill or talent that you would like to learn?
  • Learning more about real estate investing 
• What does success mean to you?
  • Elsa Nguyen says, “Success to me means happiness. So it doesn't matter if I have a lot of money, a little money, I have to be happy and content with what I have.”

Connect with Elsa Nguyen:

LinkedIn: Elsa Nguyen

Facebook: Elsa Nguyen

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Tweetable Quotes:

“Because of my nature being an accountant, I always have to see everything. It's hard for me not to look at the financial statement every minute. It's hard for me not to balance the checkbook. So, I have to see everything and manage the cost to the best ability that I can for our investors.” – Elsa Nguyen

“In order to best serve all my investors is that I would be able to leverage every dollar that I could by working with a strong operator who can then leverage

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