The collapse of legacy media and the rise of citizen-controlled news

Well, hello, everyone, and welcome to the 10 Petty Files.

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So let's get started with today's conversation.

Today's conversation is with owner, writer, citizen journalists,

and your news, media, CM Anthony,

to talk about his site, yournews.com.

There, I said that right that way.

CM, welcome so much to the 10 penny files.

Thank you for being with us today.

Oh, my pleasure to be here.

Thank you for actually having me on your show.

It's great to meet you.

Thank you.

So tell us aboutyournews.com

and what makes your site different and unique

from other news platforms that are out there

because there are a lot of them.

You're swimming with some steep competition.

It's completely unique.

Sherry, the reason is it's scale.

So I don't need to sell you on the fact

that the legacy media has a limited lifespan, right?

I mean, newspapers have shut down, right?

Radio TV are now having problems.

You just saw CBS just laid off 6% of its workforce.

For those of you who don't know how many people

just lost their jobs, 1100.

Okay.

I mean, it's all across the board.

And the reason is it's an antiquated product.

A lot of people think they're going out of business

because they've been liant to the American public,

by the way, it doesn't help.

Okay, but the reason is it's no different than,

you know, the reason we don't get a horse-drawn carriage,

or the reason there's no buggy whip

or the reason that we don't send a telegraph,

it's because somebody created a telephone.

It's an antiquated product.

And the younger generation, I don't know if you saw this,

but first quarter last year,

total viewership on network television stations

with the age demographic between 25 and 54,

over all networks was a total of 500,000 people

over three months.

Oh my goodness.

Okay, so it, and here's the reason why there's choices.

So back in 1990, we had three or four choices.

I don't, 1996 is when Fox came out,

so you had CNN, ABC, NBC, right?

Maybe one other one, MSFBC.

And those are your choices.

Do you know there's 61 million people

that broadcast on YouTube?

God knows how many hundreds of millions are in TikTok

and Instagram, the point is, is you have choices.

Somebody called me the other day from Ohio,

it's one of our shareholders, and he sells cars.

And somebody came in to lease a vehicle,

and when he asked her what her occupation was,

she was a TikToker.

So when he looked around,

she had over 1 million people that watched her shows,

whatever they are, you know the short stuff,

three minutes, whatever.

The point is, is that the money goes to platforms,

because you have millions of people

that are contributing content

and promoting their own content hosted on this platform.

That's the reason why.

You know, YouTube had 2.7 billion visitors last month.

What last month?

Month, yes.

Goodness.

Okay, so how do you compete with that?

When you're a network and you had 3 million people,

and they had 2.7 billion, I mean, that's the point.

So the money goes where the people are,

and it's also more cost effective

to advertise on the internet.

You know, I just saw a stat this morning,

1 in 10 people listen to a terrestrial radio on the diet.

1 in 10, 3 in 10, watch television news

that, you know, the old way, right?

On their, on, you know, on Comcast or whatever it is,

very soon it's gonna be 2 and very soon it's gonna be 1.

It's over.

So what's gonna happen or what's gonna replace it

is going to be platforms, and in particular,

we do local news.

So nobody's, nobody's went after that niche, right?

So nobody's solved the problem with local news.

So our website looks like the Miami Herald

or Chicago Tribune or New York Times,

but I'm in every city in the United States.

So like all platforms, when you log in,

it geolocates you.

So I know if you live in Chicago,

but I know what zip code you live in, right?

Down to the zip code.

And the purpose of zip codes is we can actually serve an ad

around a specific type of content to one zip code.

So in terms of scalability, however many ads

the Chicago Tribune could put on a sports page,

we can do in one zip code.

It's like having 7,000 different editions.

Now, and I know this is a lot of information,

but I want you to understand this model

because it's really not a new model.

It's the exact replication of the physical world,

like how the media industry works,

minus all the print and distribution costs,

and it allows the public to interact

and share in the narrative,

which in essence puts the power of the press

back in the hands of the people where it belongs,

which to me is the most important thing, right?

So one more thing I want to share with you.

Here's how the media industry works.

People that have news will send a press release

to the media.

Everybody knows that if you're a church

and you're having a big sale,

somebody from the church sends a press release

to the radio TV and print in that market.

News organizations are aggregators.

They aggregate that information.

They decide what they're going to error publish.

So what our platform is is one big massive aggregate.

But because of our scale,

nobody sends me a press release.

They click the button at the top of the page

that says submit your news.

They create an account.

They post.

The content comes in as pending review.

We distribute that content based on the subject,

which could be, if it's somebody's literally game,

it's going to be sports news for that city.

If it's the high school football game,

it's going to be sports news for that market.

If it's the money, knife football game, it's national.

So we are a news content distribution platform

with massive scale.

And what we're doing is taking all the country's information,

bringing it under one umbrella

and creating one uniform media.

In addition, I'm going to share something with you.

I can actually show you this.

When people lose their jobs on LinkedIn,

that are in the news business,

a lot of them go to what's called freelance journalists

because they're trying to make money, right?

With LinkedIn navigator, you could actually say,

I want just people, journalists that live in one city

or in one state or in one county or the United States.

In the United States, there's over 480,000 people

that are out of work that are advertising.

Almost a half a million.

There's 200,000 students that got out of school.

They can't get jobs because nobody's hiring.

CBS lays off 1,100 people.

You don't think they're going to hire somebody.

I remember, I live in Palm Beach County, Florida.

Palm Beach Post had, God had to be 2020, 25 years ago.

They had around 15 or 1600 employees.

I think they had roughly 300 news reporters.

Do you know they have less than 20 now?

Sure.

What is crazy?

I've had a lot of guests on the show talking about AI

and types of jobs that AI is going to replace.

So things like these writers and journalists

and all these people that have just lost their jobs.

Are they being replaced with AI so that you can get one AI

that can do the job of say 30 people?

And that's a good question.

And I hear that all the time and the answer is no, not at all.

And the reason for that is AI can only write a story

that somebody else put out on the internet.

If there was no information on the high school football game

in your area, how could it possibly write a story?

You can't.

You need to have boots on the ground.

Now here for AI, what AI is going to do

for the media industry is it's going to allow people

that have never been to journalism school

that could go out, cover an event,

plug the notes into AI,

and then have AI spit out a story

because it writes better than them.

And once they like it, once it becomes something

that they think is representative of what the event was,

they could then use that as their own.

That's all it is, is a tool.

So think of it this way.

How many people on YouTube you think went

to broadcast journalism school?

Maybe like...

Okay, I mean, the point is,

is the market decides.

So you have literally 61 million people on YouTube,

but none of them went to journalism school, okay?

For the most part.

And yet, you're either good or you're not good.

Well, when it comes to journalism,

I'm talking, you know, not, you know, written journalism,

what's going to end up happening

is the old guards never going to survive.

They can't stand what we do.

They can't stand public interaction

and the ability for the public to have a voice.

It's all about controlling what information gets out there.

And that's not the internet.

So what you're going to see is,

because of all the distrust of the media,

you're going to have somebody in your town,

maybe your neighbor that signs up

to become a monetized news reporter on our platform.

We call them citizen journalists.

And you already know this person.

They're just going to go to the school board meeting.

They're going to cover that event

and they're going to share that information with you

and you already trust them.

That's where everything is all headed.

I mean, my God, look at Nick Shirley,

if you don't believe me, Nick Shirley.

I mean, this is a kid never went to journalism school.

What is he, 26 years old, 27 years old?

He's got a, what's that?

23.

23, oh my God, he's even younger.

And he's got a cell phone.

He's not working for any radio station,

any newspaper, any television station

and breaks one of the biggest stories in the country.

And there you go, that's where it's all headed

because we can't count on them to do this.

So is this the future of news?

Having citizen journalists,

experts on the ground and all the cities

looking for something of interest?

Because one of the issues that I find with YouTube

is anybody that buys a microphone thinks

they can do an interview and be a newscaster.

And it does a couple of things.

First, it dumps it down.

And hard to find really quality shows

with people that can speak articulately

and deliver messages a certain way.

And then the distribution gets a little spread out.

And it's hard for the people that do a good job

or do it regularly to rise to the top

when you've got so much delusion.

So what does that really mean?

If everybody in a town becomes,

and anybody in a town across the country

becomes a citizen journalist?

So you're not going to have everything.

But you're going to have people that say,

you know what, this is what I want to do.

And they're going to set up an account.

They're going to create an account

to become a news reporter on our platform.

And the marketplace is going to decide

just like other platforms,

whether they like their content or not.

It's up to them to create a better product

that people would be interested in.

But the local news stories are still the same.

I mean, you still have the municipalities

and who got arrested today or yesterday.

And you know, you still have the bank robbery,

the high school football game,

all this the local stuff in the community that's going on.

But the difference being,

Sherry, you don't have to wait and hope

that a newspaper hires you, okay?

Which by the way, they're not, okay,

they're all going out of business.

But you could actually write about what your passion is.

So because our platform is so broad and scope,

I have people that do restaurant reviews.

I have people that go to local theater

and do their theater critics.

I have people that do movie reviews.

I have people that do formula one, Sherry.

Just formula one.

Not only do they do written news up to the event,

but then they do a podcast on the show, okay?

Both, I mean, the same people.

And so it's really whatever your passion is

and the marketplace is going to decide

what content they like and what content they don't like.

It just, it's called the free market, you know,

and you're going to have to weed out the crap.

I mean, there's 60 million active users on YouTube,

but there's more people that have channels.

Wow, more people that have channels.

Oh, yeah, you ever been to a channel

last posting with three years ago?

If you don't know why, it's because,

it wasn't because their bank accounts were too filled up

and they couldn't keep the money.

And they're like, oh, we can't hold anymore.

It's because the marketplace weeded them out.

How does your pay model work for these journalists

and podcasters?

So what happens is the content creators produce a story.

The story gets submitted there.

We, we have to approve it.

And we're not fact checking anything

and I'm going to get into that

because how can I possibly know

what happened in a city council meeting in your town?

It's impossible.

The only thing a journalist has is their credibility

and you know this.

And if you were to lie to your audience,

how fast would it take for them to figure it out?

There you go, okay?

How much longer would they follow you?

Maybe it would, it would be over like that.

But the way the ad model works is

the content creator writes a story.

Once it gets approved, they get email notification.

They could share that stuff on their social media pages

to the people that follow them already, right?

And then every time that article opens,

it takes the ads that are around the content.

It gives them a percentage of the ad revenue

it drops off into their account.

It's no different than YouTube.

It's no different than Facebook.

It's no different than Rumble.

It's all the same.

I just, by the way, we do audio video or print,

but we have display ads around the content

and the advertisers can target right down

to a specific zip code.

So that's how it works.

It's pretty simple and a portion of that ad revenue

when they buy an ad goes directly to the content creator

that brought the person to see the ad.

Do you have a censorship model?

And the reason I'm asking the question

is that I've been permanently banned from Facebook, PayPal,

Podbean, somewhat on Instagram.

And I've really been, censorship is not the right word.

Completely banned, I think, from YouTube.

I mean, I have even friends that have very large YouTube

channels, and they won't even interview me,

because we could be talking about a pet health,

not even about vaccines, but like pet health,

or something completely non-related,

because it's associated with my name,

they get dinged, they get knocked down.

And I've had people tell me that they've had their revenues

stop from YouTube for like a month,

just from having me on their show.

Does your news have any censorship capabilities like that?

Well, to me, I think you need to have a free flow of information

and let the marketplace decide, right?

So the fact that they're censoring is actually a bad thing for that.

It's a bad thing for Americans.

It's a bad thing for the world.

So I'm of the opinion that you need to allow,

you need to have a free speech platform.

And even if I disagree with your opinion,

that opinion should run.

And if you're putting out information that's not accurate,

and you're a journalist, you're either going to say,

oh, I screwed up on this one,

or if you're doing it intentionally,

the public will let us know, and we'll get rid of you.

So no, I believe that everybody should have a voice,

and everybody should be heard.

The difference is, if you're putting out a story,

and you put your opinion in it,

it goes right into opinions.

The news is who, what, where, why?

That's it, okay?

So I don't need your opinion now.

If you're right, if we're talking about the Super Bowl,

and you're putting your opinion in on who you think's going to,

nobody's going to care.

But when it comes to politics, here's what happened,

form your own conclusion.

And I have so many journalists that have to sneak in their opinions,

right? And then they say to me, why is it an opinion?

Look at the bottom, what did you say?

I mean, it's, but no, the answer is no.

We will be a free speech platform,

and as long as you play by the rules,

and those rules are just no slander,

you don't need to do swear word yet.

But I mean, it's simple,

and we'll let the marketplace decide what content they like.

I, Sherry, I'm going to tell you something.

I have two women that were out of Montana,

that one of them was a conservative,

and the roommate, she asked me for a roommate,

it's like, oh, yeah, she's a liberal.

I go, yeah, go ahead.

Well, one was making a few grand a month,

and the other one was making a few dollars a month.

And finally, she got reached out to me and said,

okay, your audience doesn't like my content.

I go, no, they don't.

I mean, because they read, read right through it,

what you believe is not reality,

at least not on this platform.

You know, we've been talking about restarting another YouTube channel

because we know that's where the eyeballs are,

and that's where people search,

and there's a lot of people over there

that we've been wondering if it's been going to be worth our time,

because every time we've tried it,

we either get completely shut down or shadow banned,

so severely that it's not even worth our effort

to be uploading videos and conversations like this

onto a YouTube platform.

Do you think that we're making a mistake

by not trying to go over there in that platform,

or would we be better off by doing it on your platform

or other platforms that don't censor speech?

So I can't really answer the YouTube thing

because obviously if you went up there

and you put all this work together,

get a new channel and they took you back down.

It was a waste of time, but you're right at everybody's there.

Okay, so I want you to listen to this.

YouTube has 61 million active channels.

Rumble is 250,000.

Wow.

And Rumble filled the void of the people that YouTube kicked off,

because if YouTube wouldn't have kicked them off,

there would be no demand for Rumble.

So, but you are a content creator.

And as we spoke earlier, what do content creators want?

They want broader distribution and monetization, okay?

So they need to be everywhere.

The question is, will YouTube allow you to come out

and that one I don't know?

I would say that if they do, it would be absolutely worth it

because you're getting a much broader reach,

the problem is all the effort you put into it

and then they take it down.

Because for some reason, they are stuck on censorship.

They do not want a specific kind of content.

And as I've seen, the content they don't want is the truth.

Yeah, for sure.

And they've got certain, and they still have,

I mean, I was named one of the dissimilation dozen

and we still have a lawsuit going on with them

because of how they demonetize and de-platform people

in a really huge way.

You know, and so it's kind of interesting

and I had been building a podbean channel,

which is just a podcaster channel for the listener.

It's just another channel where a lot of podcasts go.

And I had been building it for eight months.

I put a lot of work into it.

I was uploading it every day

and writing the little descriptors

and all the things that you do.

And on the very day that I got an auto responder email

from podbean that said, congratulations.

You just reached one million downloads on that very day.

They wiped the account, shut it down

and banned me from their platform.

It was right at the beginning of it.

Wow.

Yeah, on the very day that I got an auto responder from them.

And you would think, I mean, all platforms

are looking for people that are popular

where their content's being consumed.

And the fact that they will take somebody like you

that has that big of a reach

and completely shut you down

and get rid of you off the platform

tells me that money is not their interest.

It's not their motive.

Yeah, and there was no reason.

They gave me no reason.

And there was nobody to appeal to.

It wasn't like on the Twitter days

where you get a little checkmark

and you'd be off for two weeks.

At least you could talk to somebody

or they would point to you which content,

which piece of content they found offensive.

None of that just poof gone see you.

Wow.

The very day it was like heartbreaking

so much work to get there, you know?

So we believe that your site

is going to put the power back into the people.

And how does that, you know,

doing all those boots on the ground, local stories?

How does that differ from other,

just a community bulletin boards?

It's scalability, Sherry.

So you know, you could have a community bulletin board

for any city in America, right?

Brooklyn, New York, or, you know,

you know, Schaunberg, Illinois, or Minot, North Dakota.

There's no scale to it.

Okay, so anything that's on the internet,

it has to have scale.

So Facebook wouldn't work if it was just for one city, right?

It wouldn't.

And so you need scale.

And the problem that the newspapers face

is without the physical print,

their websites have no scalability

because internet ads are literally fractions of pennies

compared to what they were getting.

That's the reason.

So you need to have literally millions of customers.

That's why products like Facebook or X, you know,

a former Twitter, you know,

because they can geographically target ads.

So like in our case, you know,

as I explained to you,

we could drill right down to one specific zip code.

And so because of that,

I'm going to tell you where the real money is.

The real money is not in the national ads.

It's in the local ads.

And here's the reason why.

You wouldn't think, right?

I'd rather get $10 a month from Joe's pizza,

from $2 million,

than a couple hundred people paying me a few grand amounts.

And so our ads work on a best bid basis.

The highest bidder gets the best placement.

But national ads run at a penny sherry.

Local ads run at $0.10 or higher

for targeted zip codes even more.

It's a strange thing,

but the customer doesn't care if he's paying $100

what we call CPM.

Because in one zip code out of 100 in Chicago,

how many people saw you're in?

10 people today, you're bills a dollar.

It's all about placement.

So traditional media,

it's always the bigger companies

like the home depots of the world

that will, you know,

that will shut out the little guys.

In our case, the little guys beat the big guys.

Wow.

It's yo, yeah.

Because they're going to out bid them

because they don't care.

What are they spending?

You know, $20, $50 a month,

$10, $30, it doesn't really matter.

The more hyper focused,

right down to a specific geography

is the higher the rate.

So I'm going to just going to share with you some math.

You could put 10 ads around it or

write column, left column in the top, right?

So you let's say you have 10 ads there.

If they're all a penny,

the page produced 10 cents.

If they're all little small, tiny zip code ads,

they're all worth a dime.

Page produced a dollar.

It's, you see what I mean?

So once 10 cents, once a dollar.

So if you scale it up,

and you have a hundred million page views,

once 10 million dollars and once a hundred million dollars.

But basically you're making little bits of money

off of lots of people.

But now those customers can target

just the zip codes that they're in.

I mean, there's a demand for this

because all these little newspapers

are going out of business.

ValPAC is expensive as hell.

I don't know if you've ever run a ValPAC ad,

but they ain't cheap, right?

So this becomes a place to run ads

around specific types of content

and to target a specific geography.

So if you sell golf clubs,

you want to be around golf content,

but if you sell pots and pans,

you want to be around cooking related content.

If you sell some medical equipment

or health related stuff,

you want to be around shows like what you do.

Yeah, so that makes a lot of sense.

This is really exciting, really.

It's really exciting to get this information out.

To, you know, you obviously had a lot of content creators already,

but there's always more.

And so it's really to get it out to a broader audience.

So we're going to,

this is a good place to take a short break

to hold that right here.

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Well, welcome back, everyone.

Thank you so much for being here.

Today's conversation is with Citadel's

citizen journalist and owner of your news media,

Sam Anthony talking about his news site,

yournews.com, which is a massive site all across America.

Let me tell you a little bit more about our guest.

Sam Anthony is an online media entrepreneur

and founder of CEO of your news media group.

With more than two decades of experience

in digital publishing and media technology,

he has focused his career on developing platforms

that challenge traditional centralized news models.

Early on in the evolution of the internet,

Sam Anthony recognized that online technology

de-centralized journalism and allow individuals

to publish news directly from their own communities.

His technology is designed to support citizen journalism

and encourage them to report information

organized by geographic areas across the United States

through his work with your news, yournews.com,

Sam Anthony advances a hyper-local reporting model

returning the power of the press to everyday citizens,

which is kind of where we should be,

particularly now, isn't it Sam?

Welcome back, everyone.

Let's talk more about that.

Yes, thank you.

And yes, this is what media was intended to be.

So back in the mid-80s,

there was over 500 independent news outlets.

Sherry, 500 independent outlets.

Today, they're six and therein lies the problem.

So remember the video years ago with St. Clair Broadcasting

where they had all the TV saying the same thing

at the same time, a threat to our democracy, right?

Well, you know one guy from corporate

sent that to all the markets, right?

That's how it works.

It was a message.

I mean, it wasn't an accident.

Everybody was just reading off a teleprompter.

And so that's called centralized news.

And so you really have one entity that's controlling everything.

And therein lies the problem,

because it's easier for the government to control six people

than it is to control 500, okay?

And obviously they did because look at the narrative.

I mean, did you ever in your life think that we were gonna have

the tech giants kick off people that were telling the truth?

Did you ever think the media was gonna lie through their teeth

and be reporting things that were completely false narratives

that were coming from the government?

Did you ever think this was gonna happen?

No, because we think about historically

and as part of our government,

as the media is the fourth branch of government

that's supposed to be neutral,

but really kick out the lies and dig down and do

investigative reporting, which they don't do at all anymore.

They just, you know, it comes through their fax machine

of what they're supposed to read from their teleprompter

is kind of it.

And I think that, you know,

President Trump, particularly in his first round,

really set the stage for that with constantly pointing his fingers

at the people in the back.

You guys are all lying back there.

I see your little red lights on.

I know you're recording.

You know, you guys are the bad news.

And I think that that's where some of the mistrust came in.

And I see mistrust, meaning that people started looking at

and going, he's right.

They're not telling the truth.

And they're all just saying the same thing.

They're just a mouthpiece of the government

rather than being the fourth arm of government,

keeping things, trying to keep things

between the other three branches in check.

And I think that what you're trying to do

is to bring that back to the people.

It will, it's what the people want, right?

So it's not like I'm trying to force up down their throat.

I mean, the people want to know the truth.

And it's an evolution here because the time we're in right now,

the legacy media is going through

what I would consider kind of a really hard time

because of all the other options that are out there.

And the younger generation just doesn't consume news

the way people my age consume it.

You know, I grew up watching network television, right?

My kid doesn't even have a TV.

Everything gets us on his phone and there you go.

And so you have to adjust to the times

and they're just not going to be able to do it.

So as their audience is diminishing, you know,

you have, and by the way, I don't know if you know this,

the average age of people watching cable news,

do you know what it is?

It's 72 or 73 years old.

Wow.

Okay, and what does the average person live to?

85?

Okay, more like 78, 79.

Call it 80.

A women are like a year or two older than men,

but here's the point.

I've been saying we have five years.

I'm not saying anymore.

I think we got two, maybe three max.

None of them will exist.

So if you're a CEO of CES or CNN or MSNBC,

what are you trying to do to keep your business alive?

I wouldn't know that they have no idea what to do.

I mean, these are big behemoths with thousands of employees

and they have no idea what to do.

It's kind of like, you know, when Alexander Graham Bell

created the phone, the former, the product everybody was using

was the telegraph.

So they had telegraph network set up all across the United States.

If you were the CEO of that telegraph network,

what do you do when this guy creates the phone, right?

I mean, you just go, okay, you know, basically we're stage four

cancer, you could just start counting the days.

And eventually it's gone.

There's nothing these guys are going to be able to do.

They're not going to get on the Internet

because YouTube's already dominated the video world, right?

I was going to say Twitter, but it's X dominates

the micro blogging.

Facebook dominates your Facebook type market.

You're not going to compete with any of these behemoths, right?

The only one that's left is the local news.

And nobody's done that.

So we currently have a little more than,

I think the last I checked was 5,765 news reports.

Five, let me say it again, 5,700, which sounds like a lot.

There's 20,000 city sharing.

I'm guesstimating we could have 50 people in the city

because I've not ever been in a reporting

on the same thing, right?

I mean, just in, you know, I looked it up one day,

I think Maricopa County has like 80 high schools

and just one county in the United States, 80 high schools.

You know how many high school sports are going on

at any given time, right?

One person can't cover all that stuff

on all the different games, whether it's volleyball,

soccer, baseball, basketball, football.

So, you know, we're talking about bringing

on a million news reporters in just the United States.

There's your scale.

So none of these people, and going back to your question,

I don't think they're going to do anything

except just ride the horse until it dies.

Honestly, and that's all they really can do.

They're kind of milking it for everything they can get.

But what's going to come out of it

is going to be a citizen-powered press,

like what we do, that truly puts the power

or the press at the hands of the people.

We're going to go through hiccups

where we're going to have contact come in

that people shouldn't be posting

and we're going to have to weave through all that stuff.

But I'm sure they had the same thing on YouTube.

As a matter of fact, they still do,

and they get rid of, those are called the good guys.

Right?

We got to get these people, they're telling the truth.

We got to get rid of them.

Can't have that stuff, not on this platform.

That's true.

How many employees do you have?

Not many.

So we have a team of about six people.

Oh, man.

So wait, I get better.

We bring in over 2,000 articles a week and growing.

2,000 new stories.

I'm like AP, and all this stuff flows in

and then gets disseminated out.

And we're just publishing it to the locales

that it needs to go to.

So when it comes in, we have to look at it

and not for validity.

But I'm going to tell you the real reason why.

It's because everybody that submits

their kids literally game thinks it's from page nationals.

OK, so it doesn't matter what does all that's from page.

That's from page.

So you have to back them down and you have to put it

in the proper category.

Because remember, when advertisers are buying ads,

they want their ad to appear around the content

that's relevant to their product.

Again, if you sell golf clubs, you want to be around golf content.

So we have people that look at this stuff

and then distribute the content that a proper subject

in geography and the more content we bring in,

the bigger the audience grows.

Last month, we had 1.5 million visitors.

And here's the interesting part.

This is public information you can look it up.

Rumble has 250,000, what they call channels.

So you have a channel on Rumble, which

means you're one of 250,000.

I don't, I think it was January, January,

because I don't know what February was yet.

They may have come out with it.

But they had 42 million visitors.

Basically, they're 50 times bigger than me.

And their traffic was 50 times more.

And that interesting.

Interesting.

Yeah.

Yeah.

How long has your platform been in existence, Sam?

We started this, me and a couple of guys started it a while back.

We believed that the newspaper industry was going

to go out of business at the time.

We never really anticipated radio and TV.

That's just a whole new fun fact that you can talk about.

But we set out to build this platform.

And when I realized, so you know how we were talking

about the media line, well, I was one of those people

that didn't believe they were lying until Trump won in 2016.

And then it was nothing but lies, all manufactured.

That's when I went holy crap.

My partner was telling me for years, you know,

the media has been lying.

Listen to Alex Jones.

It's Info Wars.

I mean, he'll tell you.

And she was right.

I'm like, oh my God.

I mean, this is so blatantly in your face at this point.

It just became pure hatred for this guy.

We need to make up anything to get rid of him.

We need to do anything to make his life worse.

And I called my God.

So then so when I realized what we were doing, it's so important, you know,

so ultimately, here's what I will tell you.

All of them are going to go away.

It's not like there's only a 99% chance.

There's a 100.

OK, so just so we're clear, not even 90 as 100.

What will replace it and become the next mainstream media

will be a hyper-local news platform by city, most likely global.

We'll deal with the US for now.

With a social component where the public can interact

and share in the narrative and post their own news,

use opinions and classifies, it'll

have a monetization model like YouTube where news reporters

could submit their work freely without censorship

and get paid for it based on how many people

are actually reading their content.

So you actually have to produce good information.

And a self-service app platform or somebody

could buy it and target it to ones of code

and everywhere in between around the content that's

relevant to their product.

What I just described to you is already in works.

I already do it.

People could buy ads online.

I just got another one this morning.

They just buy them.

And I have content creators that sign up daily.

And our numbers are blossoming.

So what will happen is by the time we get to,

I'm going to say, probably 20,000, 30,000 news reporters,

my guess is this going to hit the national stage

because you're starting to get a little big at that point.

And you haven't even begun.

Could you imagine?

You have 50,000 news reporters.

And people say, wow, how many can

they carry in the United States?

Well, a million.

So they're only 5% there.

This is like being involved in Facebook in its infancy

or YouTube.

When it started, I think YouTube started in 2005.

If I'm right, I think it was 2005.

And they never dreamed it was going to be what it is.

But it just took off.

You wanted to why?

Because people wanted to have their own shows.

And they didn't even know what the hell they were doing.

And the cream rose to the top.

How many people we have that are citizen journalists

right now that never did it before?

A lot of them, OK?

And the marketplace decides whether they like them.

It's not my problem.

If you want to report news and do a lousy job,

nobody reads your stuff.

I mean, it's like going on YouTube and putting on a show

that nobody likes.

It's the same thing.

You know, your advisory board includes

well-known podcasters and journalists.

How do they help to contribute to the growth of your platform?

Good question.

So there's a few on there.

I don't know if you saw.

But I'm going to tell you who they are.

We have, you may have saw Wendy Val and Ann Vandersteel.

But also, I have Alex Newman, which I don't know if you're

familiar with Alex.

OK?

Oh, when Alex saw this, he went, oh my god, you figured it out.

That's what he said.

So they're going to be instrumental

in training content creators that want,

because these are seasoned journalists, right?

These are people that went to journalism school.

So we're going to soon start putting on Zoom calls.

We're journalists who are interested in learning

could be learning from the best.

That's how they're revealed.

That's very good.

I mean, that's very, very good, because it

doesn't matter how good you are at your trade.

You can always get better.

And if you aren't good at it at all,

you can certainly get better a lot.

Exactly.

Yeah.

Because you've already mentioned Nick Shirley

and Nick Sorter is another one who's

boots on the ground sorts of things

that people are really mesmerized by.

And I remember when Nick was on Alex Jones,

a while right after his big story broke,

he was saying to Nick, he was saying to the audience,

all of you can be doing this, all of you

can be going out and looking at the fraud in your community

and looking at where the money's going in your state

or in your county or in your local cities

and reporting on that.

Are those stories, I mean, are those stories one-offs?

Or are they just the beginning of what a citizen journalism

is going to be able to do to really bring attention

to fraudulent things and other types of issues in this country?

So Sherry, you're talking about things

that gain national attention.

But I have right now hundreds of local news stories

of fraud that's going on, but in local markets

that have no relevance to you if you don't live there.

It doesn't make national news because a mayor taking a bribe

of $5,000 doesn't make national news.

And Paduca can talk, right?

But that content's going to appear in Paduca

in either as top stories or politics.

So I have news stories that are running all over the place

from news reporters, but they're local to those areas.

Now, if something becomes massive,

we could take that article then distributed Nash.

But yeah, I've got hundreds of them.

So as we keep onboarding news reporters,

the cream will rise to the pop.

You will get people out there that are investigating

local stuff that you won't see because you don't live there.

But to those people, it's important.

That's where this is all headed, right?

This is why what I do is so important.

By the way, the reason we're in the mess we're in today

is because of the media, you know that, right?

Because if the media was reporting the truth

on everything that happened with the Biden's,

with Hunter Biden, with all that stuff,

none of this stuff would have existed.

The fact is, is not only did they allow it,

they helped to make sure it happened, right?

So censorship stuff that they did during COVID,

how many people died?

Because they wouldn't let doctors and researchers

tell the truth about things like Ivermectin

and hydroxychloroquine and ventilators

and the myth of the mask, you know, 167 studies published

during COVID that showed that masks don't work.

They do nothing.

It's like using a chain link,

thanks to keep mosquitoes out of your garden.

Is it crazy?

Oh, we don't want the truth.

We just want to keep them on rent disappear

or whatever it's called, right?

And if we want to kill more of them,

it's a shame we had to go through this.

But, you know, I'm a firm believer

that as the legacy media goes away,

it's going to give rise to a decentralized news platform,

which is what we do,

which puts the power of the press in the hands of the people.

And I think you're going to have a lot of people

like, you know, Nick Shirley, a Nick Sorter

that come on our platform, you know,

that start reporting local news in their community.

I mean, just look, the Minneapolis thing

was really a local story that gained national attention

because of the size of the numbers.

Let me see.

If it was, if it was a couple hundred thousand dollars,

it would have never made national news.

But when you're in the 19 billion, it makes national news

because it's just crazy.

But it also shed light on the real problem.

That's not the only place that's happening.

It's happening all over the place.

And this is why we're $38 trillion in debt.

This is just, it's horrible.

But at least we're getting to,

well, at least we're getting, we're shedding light on it.

And what I see, somebody asked me a question

about three weeks ago, they said,

are you afraid of the pendulum swings?

Because imagine we have an 100,000 news reporters.

I mean, I'm a real force to be reckoned with at that point.

They said, aren't you afraid that you're going to be shut down?

I said, if the, if the liberals get in,

I said, they'll never shut me down.

99% of my news is the bank robbery, the car crash,

the city council, maybe the high school football game.

They're not going to shut that down.

Here's what they're going to do.

How many people are on this site?

10 million?

And we can send our own news reporters to report it.

Yeah, they're going to sign up, create accounts,

and they're going to start reporting.

You know what I'm going to do?

I'm going to let them.

I don't know why?

Because the people are going to read right through it.

It's exactly what's going to happen.

So how people sign up to get on your site, Sam?

What is the best way for, for, I live in Cleveland, Ohio,

and I live in a suburb and here in Cleveland.

What is the best way for me to get on board with that

and anybody else is listening and start something local for us?

So you would, you would go to your news.com.

And when you get there, you go to the bottom of the page.

There's a button down there that says,

become a citizen journalist.

These are for the people that want to go out

and do local news reporting.

Not for PR firms or nonprofits.

Up there, you just click the submit news button

at the top of the page, create an account post.

For the people that are looking to be monetized

and start writing local news stories,

it's the bottom of the page.

There's a few videos there short, you watch them

and then there's an application they can fill out.

And then once they get approved,

they get email notification with a direct link.

I'm sorry, they get, they'll get an email

with instructions on how to use their dashboard.

So that's how people sign up and we have,

we probably bring on probably three, four hundred a month

right now and I'm, look, oh yeah, yeah,

I'm looking to amp that up much larger.

So did anybody tell you we're doing a,

and I don't know if it's okay to mention,

we're doing what's called a private placement.

So normally, now I want you to know

what my background is, my background's not media, okay?

It's not at all.

My background is investment banking.

I raise capital for deals, right?

That's all I've ever done.

And so I went to a reawaken America tour in Miami

and I looked around and there was over 5,000 people there.

And I said to myself, these are the people

that need to own my product.

So I, Cherry, I don't know if you know much about

private placements, like you, you Facebook had

a private placement, many of them.

You know, YouTube, Netflix, all of them

were spawned from Silicon Valley, right?

That was all funded and it was done

through institutional money.

They're called accredited investors

and they represent 1% of the population.

So you have this one entity Silicon Valley

that's basically controlling all these big tech giants, right?

And all the money, they make all the money.

And when you can get involved,

it's when the company's already public, okay?

So normally what I would do is if somebody brought me a deal,

I would go to my institutional players if I liked it

and I would bring it to them and say here's something I have.

And I had to be able to defend it and back it up

because they're gonna try to rip it to pieces.

Well, with our, I don't know if you know this,

but there's something called an equity crowd fund,

which is not like GiveSenco or GoFundMe,

which is donations.

Equity crowd funds are set up by brokerage firms

it's regulated by Finra and the SEC,

but people can make investments, everybody.

So instead of dealing with 1% of the population,

you're now dealing with 100% where everybody can participate,

but you're limited in how much you can invest.

Because there's a lot of people,

there's so angel studios does it, right?

You ever hear angel studios,

they're doing a movie and they're raising capital for it.

So rather than go to the institutions

where they now have control of the messaging,

they're going to the masses.

So what I said was let's do an equity crowd fund

where the people can own the product, not the institutions.

Okay, Sam, so you got 30 seconds to sum up.

Oh, she got it.

So if somebody's interested, we're always looking,

you go to your news, go to the bottom,

there's a button out there says,

invest, you could you could read about it

and you can watch a video.

If you like what you hear,

you could actually make an investment

that's spent $200 and anywhere in between.

That's it.

That's awesome.

That's really, and I will put that in the show notes below

because that's really, really important

because I agree with you that this is like

at the very beginning of where this is going to grow.

This is where the media is going.

This is where all of us are going.

So I want to thank you so much for being with us today, Sam.

I wish we had a couple of more hours to talk about this

because it's so interesting

and everybody needs to get involved

but we're short on time for today.

So I want to thank everybody for being here.

Thanks for listening.

Thanks for watching and sharing this

and we'll see you tomorrow or the next time

right here on the 10 Petty Files, 3 PM Eastern Monday

through Friday.

Have a great day, everybody.

Goodbye and God bless.