The Collective Child's Sandra Makarem: Subscriptions are the next evolution of multi-brand retail

When Sandra Makarem was working in the buying department at Bloomingdale's, she began to see a discrepancy between shoppers' and retailers' behavior. So she decided to create The Collective Child. The Collective Child's model is similar to that of  other clothing subscription companies: Subscribers share their preferences, they receive a curated selection of items to suit their needs, and then they keep what they want and send back what they don't. What makes The Collective Child unique is that it targets a very specific audience: moms wanting to buy luxury children's clothes. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with The Collective Child's founder and CEO Sandra Makarem to discuss why she wanted to create a product for high-end moms, how important a unique curation is for a subscription business and how she grew a waitlist of 1,500 people without any paid marketing.