The Data Battle in Auto Retail: Who’s Losing, and How Dealers Can Take Control | Chad Rycenga, Chief Product Officer at Authenticom

Today I’m joined by Chad Rycenga, Chief Product Officer at Authenticom. We’re breaking down the data battle playing out on dealership lots — how dealers are protecting customer info, where the threats are coming from, and how smart businesses are using data to unlock serious profits. This episode is brought to you by: 1. CRC Transport LLC - If you’re tired of unreliable vehicle transport services or frustrated with delayed deliveries, you need to hear this. CRC Transport LLC operates as a premier carrier with a fleet of 320 trucks, ensuring punctual and secure deliveries tailored to your needs. Our substantial volume discounts empower your business to save on logistics costs. Take advantage of volume discounts today and drive success with CRC Transport! Explore options @ bit.ly/CRCtransport 2. CDG Recruiting - The Go-To Talent Partner for Dealers. Hire pre-vetted GMs, sales, F&I, fixed ops, C-suite, and back-office talent—ready to perform. Faster hires, better results. Book a call → http://www.CDGRecruiting.com 3. Authenticom - We streamline data syndication with DealerVault, the only NADA-endorsed data management platform, helping dealerships and vendors clean, consolidate, and seamlessly distribute their data to the partners that power their business. As the business behind the automotive business, we make your data work smarter—helping you cut costs, boost efficiency, and drive growth. Authenticom is hosting a data ‘cleanse’ giveaway of up to 10,000 records: https://carguymedia.com/3Xyf5N4 🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes: Subscribe on Apple: https://carguymedia.com/apple_bites Subscribe on Spotify: https://carguymedia.com/spotify_bites Subscribe on YouTube: https://carguymedia.com/youtube_bites Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/ Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu Topics: 00:12 What is the focus on data and dealerships? 01:42 What is Chad's background and industry insights? 03:56 What is Chad's current focus with dealers? 08:38 What challenges exist with dealer data? 15:28 How is monetization and vendor relationships handled? 17:43 What practical steps can dealers take? 23:37 What future developments are planned? Check out Car Dealership Guy’s stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ x.com/GuyDealership Instagram ➤ instagram.com/cardealershipguy/ TikTok ➤ tiktok.com/@guydealership LinkedIn ➤ linkedin.com/company/cardealershipguy Threads ➤ threads.net/@cardealershipguy Facebook ➤ facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.