The DUPR Reset Explained: CEO Tito Mercado on Pickleball’s Most Controversial Rating | #011

On this episode of Certified McNasty, Matt Manasse and Jason Adler are joined by Tito Machado, the CEO of DUPR. We tackle the big questions everyone in the pickleball community is asking: What is the DUPR reset? Why do people care so much about their rating? And can the system actually be gamified? Tito shares his journey from the tennis industry (UTR) to leading pickleball's most influential rating system. We discuss the psychology of the pickleball player, why DUPR has become the "gatekeeper" of open play, and how the algorithm uses recency to provide more accurate level-based play. 

The "obsessive" nature of DUPR ratings. Explaining the new DUPR reset and the "8-game" rule. 
How the algorithm predicts match results and scores with nearly 80% accuracy.
Why DUPR transitioned to a for-profit model with ads to support its 50-person team.
Jason Adler’s personal concerns about his rating.

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