The Economic Implications of the Sex Recession

As we dive deeper into the phenomenon known as the sex recession, it's essential to focus on the economic implications accompanying this decline in sexual activity. Over the past few decades, we've witnessed a notable decrease in sexual engagement among adults, particularly within the younger demographics. In 1990, a striking 55% of adults aged between 18 and 64 reported having sex at least once a week. By 2024, that number has plummeted to just 37%. What does this shift mean for our economy, and how does it impact everything from consumer behavior to workforce productivity? Let’s unpack these sensitive yet significant changes.
Starting with the younger crowd, data shows that the percentage of 18 to 29-year-olds reporting no sexual activity in the past year more than doubled—jumping from 12% in 2010 to 24% in 2024. This is alarming not just for social dynamics, but also for economic trends. Since relationships often spur spending—think about dining out, entertainment, and all sorts of couple-oriented products—less sexual activity may lead to reduced consumer spending in these areas.


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