The Facebook Music Promo Experiment [Podcast]

How Well Can You do Music Promo on Facebook? The Music Promo Experiment From 00:00:00 to 00:00:18 What's up everybody? Or as I usually say, what it beats like. I am going to do a short podcast here about elevating, elevating with the get right spot and the love algorithm. From 00:00:18 to 00:01:19 Been doing some testing of some things as far as marketing and first and foremost I need to say this. I don't know shit about marketing like far as the technical aspect of it and doing it online and I think a lot of other people are the same way. They just don't know exactly what to do and how to do it and everyone wants to show you how to do it and ask you to pay them. But most of the time you can't see the results they say they are getting far as like what's the results for your ability to teach and do what you say you're going to teach that you're doing. So I'd be up front about it. I don't know. I don't know. https://www.thegetrightspot.com/music/the-return-original-mix-by-earl-w-green-thereal_earlwgreen/ From 00:01:19 to 00:01:36 I know what I want to happen and I can investigate the tools that are available as far as making it happen. My main thing is I want to blow something up. I want to blow my website up. From 00:01:36 to 00:02:42 I want traffic. I want involved traffic. I want people to do what they can do on the site. So with the get right spot marketing it is primarily finding people who want to do what it's offering. So the exposure to people is important. You got to bring traffic to your site to your music to your mix. So whatever you got going on to your event you want to bring traffic to at least the knowledge about you. I mean you want to bring traffic to you want to get people to know who you are and what you try to do. And that's what marketing pretty much be about. And with me I want to be as straightforward with it as I can be. Well anyway about a week or two ago I decided okay I'm going to do a test. From 00:02:42 to 00:02:59 I'm going to see if I can bring traffic to my site and at the same time help music artists with a song that I really like. So the song is called The Return and it's by Earl W. Green. From 00:02:59 to 00:04:50 He's a South African house music vocalist, singer, artist, producer I think. So I picked this song to be the one that I test my marketing one marketing technique. I decided to use Facebook to send traffic to this song which has a music showcase post on the get right spot. So this music showcase post features everything you want to know about this artist. This artist has a couple of songs that I like but the one right now is called The Return. It's a nice groovy house music song. So I use Facebook made a post that sends people to that post on the get right spot. I want to see if the traffic that went there responded. I want to see if the artist got some feedback from the people who went to the track and I want to see the what they call it different referrals like where all the traffic has come on. So I knew all the traffic was supposed to come from Facebook but what they did after that I was trying to see what happened in there. Now from what I could see Facebook presented the music to I think I targeted for people who like house music and R&B because it's From 00:04:50 to 00:06:36 a house music R&B type song. So it sent traffic to the to the post not as much as I thought you know I paid about 70 bucks and you know this me invested my money into seeing if I can get someone else some shine. So it's a test it's experiment and it's a test on Facebook now these these prevailing platforms as I call them they really don't want to send you away from their website. So you got to pay for them to come to you through them which you know that's the way it is. But what I found out is is the traffic that they easily give you is not necessarily useful traffic like you can be set on worldwide. Yeah you want the worldwide everyone to come and check out music. But it seems to me that if you're an American and then you seem American pop R&B hip hop the vast consumers are going to be people who use in streaming sites. I don't know what worldwide other countries with their percentage of streaming they do with Spotify and Apple music but I imagine it's probably lower than in America. But I noticed that the primary traffic I got was from Africa not From 00:06:36 to 00:07:44 Africans they prefer for as I know. Well get me wrong for as I know they prefer to download the music and listen to it they prefer that and I guess streaming is expensive you know especially if you deal with American prices and over there with the currency is such a wide range and far as value and whatnot. So I can understand why they don't want to use up a lot of their you know bandwidth and money trying to stream music download it and listen to it and share it that way. Anyway with Facebook sending people to the to the site it was a bunch of traffic that was not going to add streaming value to the artist mostly you know and besides that I didn't get the interaction on the post that I was expected or maybe that might be me. Maybe the post wasn't written the way it could have drawn more attention. From 00:07:44 to 00:09:24 You know it had a video on it it had a couple of streaming sites and links to the artist profile and everything but far as I could tell the artist who I reached out to LW Green I don't know or I can't tell whether he knew what I was doing even I even posted it on one of the posts has anyone been able to contact LW Green. Can't tell to this day if he knew I was sending traffic to his song or not. So it's kind of I'm still up in undecided about the value of trying to you know drive traffic from Facebook itself when it comes to marketing music. I don't see where if you send money if you send traffic directly to some music. I like the song I think my wife likes the song I think it's pretty good song I can't tell where enough people got traffic to the song to make an impact on raising its level of awareness to everyone else. Now is that by design? Possibly you know they you know these these sites they really don't want to pull you away from the ads that they trying to put in your feed so I understand but the thing about the get right spot I want it to From 00:09:24 to 00:11:00 be a marketing platform so I want people to be found there that's why the logo well not the logo I'm still working on that but the slogan is probably going to be is the spot you want to be found in something to that effect where you want to be found because I know people who are out there doing they think they want to be found you know everyone wants to be found and you want to be found where you could be easily shared and easy you can grow I don't see where you can grow on these platforms you could pay to grow but it's almost better if you pull people into their platform and you need some popularity already you know most of us that's doing great on those platforms already big but if you trying to bring some tension to yourself through the platform it's mighty difficult so a new strategy a different strategy has to be put into place to cause the elevation of the independent content creator the independent music artist the independent DJ who's not affiliated with a major marketing company it's going to take some some ingenuity for us I can see it's going to take some teamwork From 00:11:00 to 00:12:50 it's going to take people working together to bring attention to a site I'm thinking like mine that's that wants everyone to flourish in in getting the word out we don't your music might suck your content might suck what you doing might not be where it should be everyone starts from somewhere but at least you want the ability to be seen and heard without being hidden and throttled down and and whatnot and you know subjected to a platform's design that is not really interested in accomplishing what you want to accomplish so far as I can tell Facebook ain't doing me a whole lot and if I'm marketing for someone else it ain't really doing them a whole lot you know I'm saying it's just just the way it is far as I can see now if anyone out there has a technique that is working for them let me know I'm at the get right spot on all platforms that's X threads Facebook Facebook is GIS profiles whatever platform you can find the get right spot that's me and let me know if you got a technique that's working let me know you got a idea that's worthy but um far as this Facebook From 00:12:50 to 00:14:16 experiment with boosting a post I ain't seeing the return on investment and I think that's the term I'm not seeing the return on investment the way I would expect I mean that's just that's just where I'm seeing right now but um I'm gonna post the results on that's the on the the artist post that I created it's it's um the return by LW green look forward on the get right spot and I'm gonna repost the results of this experiment probably along with this podcast in the next day or two and come by Tim what you think let's talk about what might work let's see where we can make some adjustments improve some things you got to see what don't work before you can get to what does work so this is just step one I guess I'll try I'll try doing some kind of X boost or or whatever they call it where you add put an add up we'll see how that does and um thanks for listening this has been elevating with the get right spot with the love algorithm. Appreciate it.