About this episode
Why does comedy work in audio ads—and why don’t more brands take the leap?
In Season 3 Episode 6 of Ad Infinitum, Stew Redwine is joined by improv legends Wayne Brady and Jonathan Mangum, co-hosts of Wayne Brady's What If?! with Jonathan Mangum, to explore the strategic (and often hilarious) role of humor in audio advertising. They unpack the data, riff on Stew's obsession with the comedic potential for life insurance ads, improvise jingles, and roast real radio spots from recent top spenders Progressive, Home Depot, Discover, and ZipRecruiter. Along the way, they reveal how brands can break out of the safety zone, find their comedic voice, and stand out in an AI-driven sea of sameness.
Special thanks to Headgum for hosting Ad Infinitum at their studio for this episode!
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Get every episode summarized
Each time Ad Infinitum publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Ad Infinitum
Ad Infinitum S4E05: Folgers & Forgers with Claude Buttery on AI, Authenticity &...
Ad Infinitum
Ad Infinitum S4E04: Femfinitum with Team Oxford Road on Women, Work, & Ads That...
Ad Infinitum
Ad Infinitum S4E03 : Buttery Claude
Ad Infinitum
Ad Infinitum S4E02: Guaranteed Human with Rahul Sabnis on AI, Trust & the Future...
Ad Infinitum