The Future of Indoor Golf: Home Simulators & TGL with Ben Helmrath

GS#1015 September 2, 2025. This week we speak with Ben Helmrath, VP PGA Tour Superstores, and "caddie" for the TGL Champion Atlanta Drive about the exciting developments in golf, particularly focusing on the rise of golf simulators. Ben shares insights into the partnership with the PGA Tour, the growth of golf retail, and the evolution of golf experiences, especially during the pandemic. He recounts his firsthand experiences with TGL at SoFi Stadium and his strategic role during matches, highlighting the innovative approach to golf that TGL represents. The conversation wraps up with a look ahead to the future of TGL and the excitement surrounding its second season. Other topics with Ben include the evolution of indoor golf, offering practical advice for setting up a home golf simulator. The discussion also covers technological innovations in golf simulators, and the importance of creating family-friendly experiences. Helmrath highlights the affordability and accessibility of modern golf technology, making it easier for families to engage with the sport.

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This episode is also brought to you by Policygenius. Secure your family’s future with Policygenius. Head to policygenius.com to compare free life insurance quotes from top companies and see how much you could save.

Please welcome our new host of Golf Smarter, Josh Karp! Fred has retired from his work life, including the podcast, and will be working on his game with more intention than ever. If you have a question for either Josh or Fred, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write to Josh at [email protected] or Fred at [email protected].