The Future of Political Messaging Is Young and Online

Winning elections starts now, and that’s only the beginning. The way we get our news has always evolved, and today we face a fractured media landscape that makes it harder to reach people consistently. The American right has often been at the forefront of navigating these waters by  finding compelling messengers and putting them on new platforms that reach  voters, from the rise of talk radio in the 80s to Fox News, TikTok and YouTube today. That innovation has too often led to domination of these information ecosystems, and we can see the impact in the results of the 2024 election, especially with young voters. Meanwhile, the Democratic Party is lagging behind, struggling to connect authentically with the growing number of people who get their information on social platforms.  Instead of copying the right’s strategies, it's time to listen to the people who actually know how to use these platforms. Stacey sits down with two standout voices shaping the future of political content online: journalist and political commentator Aaron Parnas, and Gen Z historian Kahlil Greene. They break down how they stay ahead of the curve, what makes social media truly effective for change, and why understanding people—not just platforms—is the key to being heard. 

For a closed-captioned version of this episode, click here. For a transcript of this episode, please email [email protected] and include the name of the podcast.

Learn & Do More: 

1. Be Curious: Getting your news from social media platforms like TikTok, Instagram, or Twitter isn’t wrong—in fact, it can be a fast and convenient way to stay informed throughout your busy day. The key is to follow credible creators you trust, like Aaron and Kahlil, and always take a moment to fact-check what you’re seeing. Stay curious, but stay smart.
2. Solve Problems: Skip the doomscrolling. What starts as “just a few minutes” on TikTok can quickly spiral into hours lost in an endless feed of chaotic news. Break the cycle by sandwiching your screen time with something grounding—take a walk, read a few pages of a book, or unwind with a new show or movie. Give your mind a reset.
3. Do Good: Support your favorite content creators beyond the scroll. Many political commentators have blogs, websites, or Substack pages where they dive deeper into the stories they summarize in under a minute. Following them on these platforms helps you get the full picture—and helps them keep doing what they do best. Follow Stacey’s new Substack, Assembly Notes where she dives into some topics we cover on the show and topics that come up in between episodes.

Recommendations:

Stacey Abrams recommends the podcast “Landslide” from WFAE and NPR.

Kahlil Greene recommends “The Cruel Kids Table”by Brock Colyar at New York Magazine.