The Future of the Subscription Economy — An Interview with Zuora CEO Tien Tzuo

On this episode of the Futurum Tech Podcast – Interview Series I am joined by Tien Tzuo, CEO of Zuora, a cloud-based subscription management platform. Zuora enables any company in any industry to be part of the subscription economy, which Tien believes is the future of the business world — and I have to agree.

 

Our discussion centered on how Zuora is furthering their vision of "The World Subscribed" by delivering software that is a central system of record architected for dynamic, recurring subscription business models. It was an excellent conversation and one you don't want to miss.

 

The World Subscribed

 

My conversation with Tien also revolved around the following:

 

• An exploration of the growth of the subscription economy in the last few years

 

• How the growth of the subscription economy has helped Zuora grow including a quick recap of their recent earnings report

 

• What potential changes B2B and B2C businesses might be facing as we emerge from the pandemic

 

• What The End of Ownership trend means for businesses

 

• Exciting developments Zuora has in the works

 

Consumer behavior is changing. People, and businesses too, want access to products and services instead of ownership. Tien anticipated this shift back in 2007 when Zuora was founded.  I fully believe that it will continue to grow in the years to come. This episode is a must listen for anyone interested in how the subscription economy is changing the way we work and live.