About this episode
There’s a new game selling out stadiums around the country: banana ball. The game’s founder, Jesse Cole, describes how he got started. And WSJ’s Jason Gay watched a game to see what Major League Baseball – and other pro sports – can learn from banana ball’s fan-first approach. Jessica Mendoza hosts.
Further listening:
- NCAA President on New Era for College Sports
- How Parlays Became the Biggest Bet in Sports
- The Biggest Trade in Sports Wasn’t an Athlete –– It Was a TV Show
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