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businessJun 19, 20266:47pending

The Helsinki Bus Station Theory

About this episode

In 2004, a Finnish-American photographer named Arno Minkkinen gave the commencement speech at the New England School of Photography.


In the speech, he offered a powerful thought experiment:


Imagine for a moment that you find yourself at the large bus station in the center of Helsinki.


There are two dozen platforms at the station, each with several different bus lines departing from them bound for a wide array of destinations outside the city.


Each of the different bus lines departing from a given platform follows the same route for a few miles to get out of the city.


Minkkinen likened this experience to the early years of a career:


You pick your platform, which sets your general direction, and then select a bus line to hop on from the platform...


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The Helsinki Bus Station Theory

Curiosity Chronicle

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