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businessJul 31, 20267:43pending

The IKEA Effect: Why Effort Still Counts

About this episode

Why do you value the things you build yourself so much more than anything you can buy?

In this episode, I share a personal story from my first apartment and break down the fascinating science behind why effort is the secret ingredient to a meaningful life.

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The IKEA Effect: Why Effort Still Counts

Curiosity Chronicle

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